HypeLife Brands Hits Airwaves to Discuss Best Ways to Connect with Generation Y

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Agency head Curt Cuscino and brand strategist Zach Russell hop on the radio show, "Ask Those Branding Guys", to talk Millennial branding and marketing strategy.

HypeLife Brands LA | KC | NYC

HypeLife Brands is the leading branding and marketing agency focused on helping brands engage the youth market, specifically Generation Y and Millennials.

Within the last few years, the Millennial generation, also referred to as Generation Y, has overtaken the Boomers as the largest consumer group in America. And yet, many brands are still searching for the best ways to connect with and understand this younger demographic.

Earlier this month, Curt Cuscino and Zach Russell of HypeLife Brands, a branding and marketing agency focused primarily on engaging Gen Y, went on Santa Fe radio to provide their unique insight on this group. Syndicated by KVSF 101.5 FM, Jim Glover and Dave Hayduck, hosts of the weekly show, “Ask Those Branding Guys”, engaged Cuscino and Russell in conversation to better understand not only who Millennials are, but the best ways for brands to reach out to them.

Among the topics of discussion were the importance of social media and its resonance with Gen Y, street level culture studies similar to the one HypeLife Brands is currently conducting in Los Angeles and New York, best ways to get the attention of Millennials, and top recommendations for brands as they try and engage Gen Y.

There was also a great deal of discussion about the Millennial generation as a whole, detailing their age, their likes/dislikes and their profound impact on the ever-changing branding and marketing industry. To hear more of the conversation with Cuscino and Russell, click here. You can also speak with them directly by visiting HypeLife Brands online and contacting them at one of their three locations or via email.

About HypeLife Brands

HypeLife Brands is the leading branding and marketing agency focused on helping brands engage the youth market, specifically Generation Y and Millennials. Key client industries include apparel and streetwear, musicians and recording artists, entertainment and extreme sports. Founded in 2001, the agency is headquartered in Kansas City, Missouri, with offices in Los Angeles and New York City. HypeLife Brands can be found at http://www.hypelifebrands.com/.

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Zach Russell
HypeLife Brands
(800) 936-2170 704
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