Don't Just Celebrate Financial Literacy Month, Offer Real and Lasting Learning Year Long

Share Article

On Your Way® and MoneyU® Reach and Teach Credit Unions' GenY members and prospects

You have to reach them to teach them: Social Media Marketing is a must to attract and educate GenY.

Having a Facebook page is a start, but it is just one cylinder in a Social Media Engine. A Social Media Marketing solution -- especially when completely integrated -- enables credit union members, prospects and visitors to connect with each other and the credit union, while the credit union builds their trust.

Today more than ever, consumers have the intelligence and motivation to tune out paid, traditional advertising tactics and it is now up to the marketers to reach their target audience in fascinating, content-driven, and strategic methods audience in fascinating, content-driven, and strategic methods.

Amp-up your WOMM.
Amplified word of mouth marketing occurs when marketers launch campaigns designed to encourage or accelerate WOMM in existing or new communities. It is all about earned media.

On Your Way Founder Jared Cahill recently said, “The journey to word of mouth marketing may look daunting at first, but in the end, it’s the only step you have.” The good news is that On Your Way 2.0 has built an integrated Social Media Marketing solution at prices lower than what credit unions could develop for themselves.

Real Learning Requires Measurement.
Many GenYs realize they're clueless about finances, but they're looking for a trustworthy, authoritative source of financial know-how. Enter: Credit Unions. According to MoneyU® founder Kathy Griffin, "Only about 2% of GenY has received any formal financial instruction in high school or college.” Their needs are a perfect opportunity for Credit Unions to introduce themselves. GenY not only prefers online learning to a classroom experience, according to a Department of Education study, online learning is superior to classroom learning especially for GenY.

Schools wouldn't dream of providing instruction without testing to see whether learning happened, but the vast majority of Financial Literacy instruction happens outside the classroom, and is rarely measured! On Your Way has partnered with MoneyU -- the only financial literacy instruction with outstanding empirical outcomes -- at a discount for On Your Way clients.

Schools, Employers and Credit Unions should demand the delivery of rigorous, empirically-measured, personal finance instruction for low cost. If you can’t measure it, you can’t verify that financial competency was achieved.

For example, through its Financial Education Center PenFed offers MoneyU at no cost to their young adult members and the young adult children of members. What young adult seeking loans or credit wouldn't want to be knowledgably prepared? What credit union wouldn’t a want a competent borrower?

About On Your Way
On Your Way 2.0 is a Social Network for credit union GenY members and future members powered by a Social Media Marketing Engine. On Your Way 2.0 is a specially engineered platform that brings many of the existing social networks together thereby driving continuous engaged interaction to attract, engage, educate and retain GenY members.

About MoneyU
MoneyU was developed by social venture Griffin Enterprises. The award-winning online self-paced course in Personal Finance was designed especially for young adults 18 to 25, because that's when they begin to make financial decisions, which are too often significant mistakes with lasting consequences. Tens of thousands of learners have graduated MoneyU, in colleges, high schools, homes and the workplace.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Jared Cahill

Katherine Griffin
Email >
Follow us on