San Francisco and NYC (PRWEB) April 24, 2013
ZEDO, the leading global advertising technology partner for publishers and advertisers, today announced that it recently hired 16 new staff members. Two online advertising technology gurus were included on the list: Jason Voegele and Hemanshu Makatia. Both joined ZEDO this week.
Jason joined us yesterday as an Account Manager in the San Francisco office. He comes from AdBrite. Hemanshu has joined the Mumbai office as a Manager in the Publisher Monetization team. He previously worked with Komli in India.
The 16 new hires reflect ZEDO’s continued growth since its founding in 1999, and its evolution from ad server to multi-faceted ad tech innovator.
“Each new staff member will bring us expertise in innovative advertising technology, making ZEDO even more experienced. These hires showcase our increased movement to an integrated suite of offerings that brings together the publishers, advertisers, and brands who are now working separately and should be working together,” said Paul Prior, ZEDO President.
ZEDO is known for its “99% viewable impressions” ad formats, its large publisher clientele here and in Asia, and its private exchanges. Over the past year, the company has heavily invested in developing new high impact ad formats specifically for tablets and smartphones. These new formats are running in both the US and Asia.
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ZEDO, Inc. is a platform offering high impact formats. Known for its technical innovations and ability to scale, it offers publishers products and services, including ad serving, and high impact formats with 99% viewable impressions. ZEDO also provides solutions for advertisers such as full screen video ads and a custom premium network for advertisers called ZINC. Founded in 1999, ZEDO is headquartered in San Francisco with offices in New York, Sydney, Seattle, and Phoenix and development centers in Russia and India. As the largest independent ad technology player, the company is distinguished by its global reach and cosmopolitan market knowledge.