Success with our Kickstarter project directly supports the farmers and workers of Nepal by ensuring fair prices for their wonderful teas" Maggie LeBeau, Founder, Nepali Tea Traders
Denver, CO (PRWEB) April 19, 2013
Growing conditions in the Ilam Region, Nepal, have been ideal for cultivation of first flush teas, the seasonal spring teas that are known for their distinctive fresh flavor and characteristics. “We’ve had excellent growing conditions, with plenty of moisture overall and a productive rain just before the flush,” reports Chandra Bhushan Subba, of Sandakphu Tea, which supplies tea for Nepali Tea Traders.
“The color, aroma and flavor for first flush teas is delicious – and highly sought after,” he reports. “Some of our teas are characterized by a lemony flavor, which comes out only on rare occasions.” Last year, Sandakphu Tea produced a white tea that was a winner in the North American Tea Championship. Called Sandakphu Silver, it is one of Nepali Tea Traders’ most popular teas.
With hand-plucking now underway on the small tea farms that supply Nepali Tea Traders, the company expects that teas will be available in the U.S. in late May. In the spring, only one leaf and a bud are plucked, creating a fresh, delicate tea.
Premium teas from this region of Nepal, which have not been widely available in the United States until now, are recognized for their exceptional quality. Several factors contribute to this quality, including the relatively young age and high quality of the plants and optimal altitudes of 4,000 – 8,000 feet. These altitudes promote slower growth, which results in higher concentrations of flavor and healthful benefits, such as flavonoids. The select teas provided by Nepali Tea Traders are also cultivated on small farms, by growers who rely on hand farming and plucking, natural farming methods -- without chemicals -- with the personal care that simply isn’t possible on large tea estates.
Nepali Tea Traders Uses Kickstarter to Support Purchase of Spring Teas
The company is using Kickstarter, the leading crowdfunding platform, to raise funds for the spring purchase and shipment of tea.
“Our success directly supports the farmers and workers in rural Nepal by ensuring fair prices for their wonderful teas and enabling reinvestment in the tea industry,” Maggie Le Beau, the company’s founder noted. Historically, Nepal tea has been sold over the border to India, frequently for low prices that aren’t reflective of the value of the high-quality, orthodox tea.
The company has just passed 50 percent of their goal at the midpoint of the campaign, which provides tea and other rewards – some great values, in exchange for support. Backers may choose from a variety of teas, tea samplers and collections, including the 2013 spring teas. For more information, please go to http://www.kickstarter.com/projects/780290919/nepali-tea-traders-changing-the-world-through-tea?ref=live
About Nepali Tea Traders
Nepali Tea Traders is the first company in the United States to offer premium and rare teas, including spiced blends, exclusively from small tea gardens in Nepal. Founded by CEO Maggie Le Beau and a group of Colorado social entrepreneurs, the company sells a variety of natural and organic tea grown at ideal altitudes of 4,000 to 8,000 feet.The company sells its loose leaf, bagged tea, samplers, gift sets and teaware directly to consumers at http://www.NepaliTeaTraders.com and will begin offering its products in retail locations in 2013. Nepali Tea Traders works closely with its Nepali tea partners, who share its vision of tea’s power to transform Nepal. The company is donating its profits to the Nepal Youth Foundation (http://www.NepalYouthFoundation.org) for healthcare, education and social services.