Youth Raise Their Voice in Song to Reduce Global Warming with Release of 'Cool The World' Music Video on Earth Day 2013

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Debut recording of Artists for Literacy's "Cool the World" at http://youtu.be/r-yAs6kG-1Y launches world choir campaign and app fundraising effort designed to cool the world one voice at a time.

“By 2020, UNICEF predicts climate change will effect 20 million in Africa alone due to sea level rise in unprotected areas - and that's just in Africa. That makes me think about the year 2050, and what our children will be enduring by then"

Kids and the Environment. Their futures are fatefully linked. 'Cool the World' gives a clear voice to what feels like too big an issue for most people. It does what "We are the World" (http://www.youtube.com/watch?v=M9BNoNFKCBI) did for Africa - but this time, it's a song for the environment sung by children who will inherit the future effects of global warming.

A group of 20 kids ages 5 to 13 from Los Angeles are leading the way for a campaign that is designed to make an impact in three areas: Arts, Education and the Environment. Children's choirs from all over the world will be tapped to record "Cool the World" in as many languages as possible to start a world-wide movement: Cool the World.

The song and music video, available for viewing at http://youtu.be/r-yAs6kG-1Y, includes spoken word solos with more than 25 easy-for-anyone-to-follow tips on how to “teach adults to cool the world,” including “plant a garden,” “eat less meat,” “make less garbage in the first place,” “use both sides of the paper” and “don’t run the water when you brush your teeth.”

Cool The World is the brainchild of Deborah Pardes, Founder of Artists for Literacy (http://www.artistsforliteracy.org) who wrote the song and brought the young singers together through a patchwork of mom connections in Los Angeles. The children are from different schools and different neighborhoods and range in age and singing experience.

"Who better to sing about global warming than those who stand to lose the most if we don't cool the world?" asks Pardes, “By 2020, UNICEF (http://unicelf.org) predicts climate change will effect 20 million in Africa alone due to sea level rise in unprotected areas - and that's just in Africa. That makes me think about the year 2050, and what our children will be enduring by then if we don’t all do what we can to cool the world now."

Cool the World (http://www.cooltheworld.org) has a vision to not only launch a world choir campaign, but to also raise money to build a smart phone application that would enable the Cool the World community to take action beyond the song. The app would be like Yelp (http://www.yelp.com) for the environment, enabling users to rate local and national business based on their environmental responsibility - from recycling to larger carbon-footprint issues.

Emoto Music donated their recording studio and their production skills for this first recording - including musicians. Serena Creative donated their film crew and editing skills. Everyone - the kids, parents, and Pardes - donated their time to learn and record the song.

An Indiegogo Crowd-Funding Campaign launched this week, with the hopes of raising $36,000 in 44 days to support the Cool The World Choir Campaign donations are tax deductible and can be made at: http://igg.me/at/coolworld/x/2239730. To learn more, visit cooltheworld.org

About http://ArtistsForLiteracy.org: Artists for Literacy's mission is to influence community, public and private sector support for literacy as well as social and environmental causes. Artist for Literacy embraces all forms of art - dance, theater, film, music -to engage audiences in the conversation about literacy and activism, and their inextricable link to living a passionate, meaningful life. The non-profit organization continually seeks to foster literary, artistic appreciation, critical thinking, increased confidence, curiosity and civic participation. In 2000, it launched the Songs Inspired By Literature Project (SIBL) to raise money for free tutoring programs around the country that serve the 45 million adults who read below a 4th grade level. Songs written about books were donated by Bruce Springsteen (http://www.brucespringsteen.net) David Bowie (http://www.davidbowie.com), Tom Waits (http://www.tomwaits.com), Rosanne Cash (http://www.rosannecash.com), Suzanne Vega (http://www.suzannevega.com) and many more, including over 1,000 song submissions by emerging artists. Over 25,000 benefit CD's were sold, and NPR (http://www.npr.org/programs/atc/features/2002/mar/sibl/index.html) the New York Times, RollingStone, BBC were a few of the media outlets that acclaimed its impact.

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Deborah Pardes

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