InsideTrak Recognised as Leading Innovator Winning 2013 StartupSmart Award for Best Online Strategy

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InsideTrak honoured for business and marketing innovation. Third year of StartupSmart Awards drives record number of entries highlighting momentum of Australian entrepreneurship.

Australian job search engine and reviews site InsideTrak has taken top honours in the 2013 SmartupSmart Awards ‘Best Online Strategy’ category.

Recognised for overall innovation and creative marketing, InsideTrak is a rapidly growing online business that searches job listings from employer and recruiter career sites as well as asking site visitors to provide an anonymous review of a current or former employer.The goal of InsideTrak is to help employers and job seekers share authentic information so companies and candidates can make informed career decisions.

“InsideTrak is tapping into the influence of social media by providing a unique platform for Australians to share authentic workplace experiences,” said Mike Larsen, CEO and founder of InsideTrak. “With sixty percent of Australia’s internet users actively engaged on social media sites1, it’s clear our behaviours and expectations have changed dramatically. Winning this award acknowledges the breadth of opportunity for innovative social-media and community-based businesses in Australia,” said Larsen.

Since launching in September 2012 InsideTrak’s free job listings have grown to 50,000 ads from over 1,000 companies and sit alongside over 5,500 anonymous workplace reviews. The company has built a small globally dispersed workforce and created an alter-ego of Australia’s worst boss – Derek Wadsworth – who has a YouTube video with more than 22,000 views (, a Facebook page and Twitter account.

“There are nearly 10 million job searches done on Google every month in Australia so we know there is great demand for our service,” said Larsen. “The emergence of an online community for the jobs market enables job seekers to find the employer where they will be the best cultural fit and can be most productive. We have seen a similar model applied to other sectors – such as travel and restaurants – and our social behaviour has matured now to a point where we want multiple sources of information to make the important decisions in our lives.”

The awards ceremony was held in late March at the Victorian Investment Centre in Melbourne.

Other categories included Fastest Growing Start-up, Best Start-up Product, Best Services Start-up, Best Green Start-up, Best Start-up Investor Award, Best Start-up Idea, Best Young Entrepreneur and Start-up Hero. Other big winners were a website that customises surf boards and a 19-year old entrepreneur who is tipped to topple the book publishing giants.

-Tweet this:Australian start-up @InsideTrak winner of Best Online Strategy at susawards2013

About InsideTrak
InsideTrak is an Australian job search website that combines anonymous employee reviews with active job advertisements to help job seekers answer the question: "What's it really like to work there?”. Since launching in September 2012, InsideTrak now lists over 50,000 job advertisements and more than 5,500 anonymous employee reviews. InsideTrak is led by Australian CEO and Founder, Mike Larsen, who until recently was a senior director at the world’s largest careers website, For more information visit and follow @InsidetrakJobs.

1 Source: Internet World Stats: June 2012

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Nicole Gemmell
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Mike Larsen
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