Hogeschool Utrecht University of Applied Sciences (HU) Selects Azorus Customer Relationship Management (CRM)

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This Netherlands institution is focused on ensuring prospective students are in the right programme and poised for success upon graduation.

We sought out a CRM solution which would help us ensure that the right students are in the right programmes.

Azorus Inc. is very pleased to announce that the Hogeschool Utrecht University of Applied Sciences (HU) has chosen the company for its Customer Relationship Management (CRM) solution and is the first Azorus client in the Netherlands.

The HU is one of the largest state-funded educational institutions in the Netherlands, created in 1995 via a merger of several independent institutions. With over 38,000 students representing 100 different nationalities, HU offers 92 degree programmes, a number of which are offered fully in English. It also participates in the largest Summer School in Europe with over 2,000 students attending each year from all over the world.

“Our university receives many different inquiries from students representing many parts of the world,” says Godfried Jansen, Programme Manager. “In order to ensure personalised and relevant information is being provided for these aspiring students, we sought out a CRM solution which would help us to communicate more efficiently and provide a better student experience right from the first point of contact. The Azorus portal technology is state of the art and the Facebook-integration is a significant contribution to our social media strategy. We are looking forward to working with Azorus to assist us with our student recruitment – to help us ensure that the right students are in the right programmes.”

With their newly acquired CRM solution, Hogeschool Utrecht will be able to leverage its diverse set of programs and continue its mission of contributing to ‘a sustainable knowledge society with people as the starting point’.

Azorus CEO Stephen MacDonald goes on to say, “I am delighted to be working with such a forward-thinking institution as the HU. The Netherlands enjoys a worldwide reputation for its high quality of education due to its national system of regulation and quality assurance. Our team is looking forward to the opportunity to assist with their goals and build even better relationships with their aspiring students.”

About Azorus: Azorus is a CRM solutions firm catering exclusively to the higher education market. With the right combination of technology and support, we help higher education institutions transform their recruitment and enrolment efforts. Since 2002, Azorus has been working with a wide range of higher education institutions in Canada, the United States, and the United Kingdom.

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