Meet Vū Mobile: A Smarter, Better Way to Make the Internet Yours

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Don’t just rethink content curation, rethink the entire experience. Vu Mobile makes smart, user-driven content recommendations and features a gesture-driven, button-free interface.

Vu - Make the Internet yours.

Vu - Make the Internet yours.

“Vū Mobile allows personalized content to move with its users, ” said Wade Smith, Vice President of Operations and Management for Vū Digital. “The Vū platform allows you to personalize your online and mobile world without search."

Today Vū Digital unveiled Vū Mobile, a smart content tool that delivers rich personalized content to users through a beautiful gesture-driven experience. The app is the second offering in Vū Digital’s cross-platform ecosystem and gives users the power to browse and discover content that’s tailored to them on their iPhone or Android device.

Vū sets itself apart from the pack of social readers and content curation tools in that it does not rely on Search or user input of content, such as RSS feeds. Rather, it quickly learns what content to surface based on users’ interactions with the platform, creating a customized digital profile for every user. Vū forms insight through its proprietary algorithm, which leverages Natural Language Processing (NLP), machine learning, social login attributes, and content interactions to deliver the most relevant content to Vū users. This means that even hard-to-find content deep within sites can be surfaced and exposed to the right people at the right time – a huge boon not only to Vū users, but also to publishers and bloggers who are looking for new ways to connect and create deeper engagement with readers.

Another feature sure to impress users is the clean, natural interface. Vū was designed to be simple and delightful to use, featuring intuitive gesture controls and zero buttons for all the primary interactions. Content is at the heart of Vū and spotlighted accordingly. Vū users can also share content via SMS, Facebook, Twitter, and email, as well as save content for later. Future releases promise exciting new features that will further enrich the Vū experience.

“Vū Mobile allows personalized content to move with its users, ” said Wade Smith, Vice President of Operations and Management for Vū Digital. “The Vū platform allows you to personalize your online and mobile world without search. And now, with the release of the app, it’s even simpler to access the content you care about from anywhere, anytime.”

Serving as Vū’s technology and innovation partner is Toronto-based BNOTIONS. Of the collaboration, Smith said, “We needed people who had breadth and depth of expertise in mobile products, and BNOTIONS has been with us at every stage of Vu’s development, from strategy, delivery, and beyond. We couldn’t be happier with the current product and are excited to see its evolution unfold.”

Vū is a free service for both content providers and consumers. In addition to the mobile app, users can experience Vū in three great ways:

  • Look for the Vū-branded button on websites and blogs to get micro-personalization. When clicked, Vū scrapes the site or blog content to deliver custom recommendations.
  • Install the Vū browser plug-in to get personalized recommendations from across the Web with a simple click.
  • Browse Myvu.com, where users can discover content from around the Web and interact with their digital profile.

For more information about Vū, visit http://www.myvu.com.

Vū Mobile is available in the Apple App Store and Google Play.

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Farah Kanji
BNOTIONS
416-924-2784
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