ESSENCE Announces Festival Family Reunion Day

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ESSENCE Announces Festival Family Reunion Day

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The 2013 ESSENCE Festival: There’s nothing like it.

July 4-7, New Orleans, LA

The 19th Annual ESSENCE Festival kicks off holiday weekend with first-ever “family reunion day,” a free, family-focused experience filled with uplifting conversations from our nation’s best and brightest speakers, live musical performances, games, food, fireworks and more.

The ESSENCE Festival, the leading African-American destination for music, culture, community, empowerment and inspiration, is proud to announce a renewed focus on family in 2013. The 19th annual Festival will kick off the holiday weekend in New Orleans on Thursday, July 4th, by introducing its first-ever, free and open-to-the-public, “Family Reunion Day.”

Festival attendees will experience an uplifting and joyous day of empowerment panels, family-friendly games and activities, delicious food from New Orleans’s best barbecue vendors, cooking competitions, fireworks and exciting musical guests; all designed to strengthen the entire family in soul, health and heart.

From noon to 3PM (CST) at the Ernest N. Morial Convention Center attendees will, free of charge, hear words of wisdom, advice and motivational stories of success—all hosted by Master P. and his children, Romeo and Cymphonique. Joining the discussion is New Orleans Mayor Mitch Landrieu’s NOLAForLife program, a social movement of citizens taking personal responsibility to flip the script on NOLA's street violence and give our youth a chance to thrive. Celebrities and lauded, nationally-recognized speakers such as Dr. Steve Perry, Dr. Denese Shervington, Tonya Lewis Lee, and Traci and Trina Braxton will participate and moderate.

From 11:00AM – 6:00 PM (CST) at Woldenberg Park, in partnership with the Audubon Institute, attendees will enjoy cooking competitions and demonstrations from celebrity chefs at the ESSENCE Food Experience (powered by Walmart); complete with recipe tips with top chefs from Black southern restaurants. Additionally, there will be family games with prizes, a children’s petting zoo, and a KidZone activity area with physical and learning games—all capped off by a dazzling fireworks display.

The ESSENCE Festival “Family Reunion Day” is rooted in music with a full day of live musical performances at Woldenberg Park on the ESSENCE Sound Stage: Move. Groove. Enjoy. (powered by Coca-Cola). Hosted by Mike Swift and Carla Ferrell, families will be able to sing and dance to tunes from beloved DJ and musician Biz Markie, the Brass-A-Holics, CUPID, Doug E Fresh, Gina Brown & Anutha Level, Tweet and the Stooges Brass Band.

“The ESSENCE Festival is catering to families for a truly multi-generational experience,” says ESSENCE Communications Inc. President Michelle Ebanks. “We are delighted to invite and welcome families to New Orleans for four days of empowerment, music, food and culture, and our new ‘Family Reunion Day’ is a wonderful setting for families to renew ties and bond in a meaningful way.”

For registration information and the latest news about the ESSENCE Festival, please visit ESSENCE Festival Be one of the first families to register and find out how you could win the official ESSENCE Festival “Family Reunion Day” T-Shirt.

Join the Festival community: Follow us on Twitter @essencefestival #EssenceFest and become a fan of 2013 ESSENCE Festival on Facebook.

Sponsors of the 2013 ESSENCE Festival include presenting sponsor Coca-Cola and major sponsors Ford, McDonald’s, My Black Is Beautiful, StateFarm, Verizon and Walmart as well as official sponsors Coors Light and Visa Prepaid.


Essence Communications Inc. (ECI) is the number one media company dedicated to African-American women, with a multi-platform presence in publishing, live events, and online. The company’s flagship publication, ESSENCE magazine, is the preeminent lifestyle magazine for African-American women; generating brand extensions such as the Essence Festival, ESSENCE Black Women in Hollywood and Black Women in Music, Window on Our Women and Smart Beauty consumer insights series, the Essence Book Club,, and ventures in digital media (mobile, television and VOD). For 43 years, ESSENCE, which has a brand reach of over 8 million, has been the leading source of cutting-edge information and specific solutions relating to every area of African-American women’s lives. Additional information about ECI and ESSENCE is available at


Dana Baxter, ESSENCE                

Sheila Harris, ESSENCE

Tice Merriweather, The Chamber Group        

Tasha Stoute, The Chamber Group    

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