Maxim Lighting and ET2 Contemporary Open Doors for Inspiring Designers

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Bright Ideas Lighting Competition is the brainchild of Maxim Lighting and ET2 Contemporary Lighting who felt like designers needed more experience with the practicality of an idea in order to ensure its success in the consumer market. Through experiencing the limits of reality, and understanding the process of manufacturing, their designs can shine brighter.

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The Paradise Collection, nominee for the Arts Award

If you fail to think about the actual production, all you have is an idea, never a product.

Renowned for their innovative style and value, Maxim Lighting and ET2 Contemporary Lighting has been leading the lighting market for over 43 years. Throughout their time, they have been awarded numerous design awards such as Best of Show and the prestigious Arts Award. Now, at the height of their success, they are giving the next generation of inspired designers a chance to win a piece of the pie. Maxim Lighting and ET2 Contemporary Lighting have created the first annual Bright Ideas Lighting Design Competition.

The purpose of this competition is to inspire the creative minds of the designer while being economically conscious. They are encouraged to consider material, capability of manufacturing, their target consumer, ease of use and maintenance among other points. The focus of their success would be the ability to mass-produce the design.

Maxim Lighting and ET2 Contemporary Lighting has been impressed by students' theory of aesthetics and creativity, but they must consider the costs of production. In order to have success target market and how to provide them with what they want for a price within their budget must be considered. If one fails to think about the actual production, all what is left is an idea, never a product.

Once these students graduate, they find themselves full of ideas but ill prepared for the reality of their field. School has taught them about beauty, innovation, design aesthetics, but not all designs that are ideal for a gallery translate to the everyday consumer. Maxim Lighting and ET2 Contemporary Lighting is not looking for a "spare no expense" approach. They believe a product can only be popular if it is attainable. Maxim Lighting and ET2 Contemporary would like to give students the opportunity to execute this task, and thus the Bright Ideas Lighting Design Competition was born.

With this competition, winners will not only receive cash awards up to $1400 but also, first place winners will win a trip to China where they will gain first hand experience dealing with the manufacturing process. There, they will be able to see how ideas on paper are transformed into beautiful products that are displayed and sold in showrooms. New designers will have the chance to brighten their future.

With Maxim Lighting and ET2 Contemporary Lighting having an international presence and over 1500 showrooms, they are experts in the developmental process and production. Winners, will not only be able to add this experience to their resume, but will also have gained connections to manufactures and showrooms, which often take years to develop.

For more information about the Bright Ideas Lighting Competition please visit:

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Naomi Sperling

Naomi Sperling
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