Cary, NC (PRWEB) April 25, 2013
According to Matt Enders, MGECOM CEO, Google created a headache for nearly 1000 merchants with the pending short-notice shut-down of the Google Affiliate Network. Read the official notice below from the Google Affiliate Network blog. Affiliates are already changing links to promote merchants on other affiliate networks. Asked about the impact of this surprise shutdown, Jeff Cress, MGECOM's VP of Marketing said "Sure, this is a huge pain for both affiliates and merchants to deal with, but it is also an opportunity for affiliates and merchants to improve their affiliate activities! Smart merchants will make the most of this “do over” and leap-frog their competition."
For GAN Merchants wondering what to do:
“What merchants do next really matters,” says Cress.
If they make the right decisions in the coming days GAN merchants will profit from this unexpected market shake-up. Merchants that make the wrong decisions will lose significant sales and market share due to Google Affiliate Network closing. In business, taking weeks to think about it, means giving away money to the competition. Proactively managing the transition of a merchant affiliate program to a different network AND actively helping affiliates with the transition are both key tasks that must be timely and effective. There is no room for error, especially with such a tight timeline.
MGECOM's direct contacts at Google have confirmed the key dates regarding to the Google Affiliate Network closure. Contact MGECOM for these milestone dates.
Free Assessment, Consultation & Guidance
Cress notes that the award winning MGECOM team is standing by to help merchants impacted by the GAN closure understand their options options and answer critical questions like:
What network is the BEST fit?
How to save money on a new network launch?
How to keep from losing affiliates?
How can brands use this opportunity to improve their affiliate program
MGECOM can consult, or do the work for merchants.
Mike Bump, MGECOM Director of Business Development observes that “for merchants that hired MGECOM to grow their affiliate sales, GAN closing is a non-issue. They will actually profit from the chaos in the market. MGECOM is already doing the heavy lifting to strengthen their customized affiliate program strategy and re-launch their programs on better networks.” Merchants who would like MGECOM to take this headache off of their hands can contact MGECOM today.
Proper affiliate program management provides
Improved sales & ROI
Intense Brand protection
Reduced risk & headaches”
Contact MGECOM with any questions!
East: Jeff Cress, VP BD & Marketing
West: Mike Bump, Director of BD
Here is the text of the official post from Google Affiliate Network's blog announcing the closure of GAN:
“An update on Google Affiliate Network
Our goal with Google Affiliate Network has been to help advertisers and publishers improve their performance across the affiliate ecosystem. Cost-per-action (CPA) marketing has rapidly evolved in the last few years, and we’ve invested significantly in CPA tools like Product Listing Ads, remarketing and Conversion Optimizer. We’re constantly evaluating our products to ensure that we’re focused on the services that will have the biggest impact for our advertisers and publishers.
To that end, we’ve made the difficult decision to retire Google Affiliate Network and focus on other products that are driving great results for clients.
We’ll continue to support our customers as we wind down the product over the next few months. And there are other products that can help you achieve your goals. Affiliate publishers can continue to earn AdSense revenue through the AdSense network. And marketers can take advantage of other CPA-oriented Google tools like Product Listing Ads, remarketing and Conversion Optimizer to drive valuable online sales and conversions. These areas are growing rapidly and we’re continuing to invest heavily in them.
Thanks for your support of our affiliate product, and we look forward to helping you grow your business in the future." (Posted by: J.J. Hirschle, Head of Google Affiliate Network)
Who is MGECOM?
MGECOM builds profitable affiliate marketing programs for online merchants. MGECOM managed affiliate programs are easy, safe, and cost effective. We specialize in affiliate program growth, affiliate recruiting, fraud prevention, and affiliate nexus tax and FTC compliance.
2012, 2011 & 2009 Small Business Commerce Association Best of Business Award
2013, 2012 TopSEO Top 2 Affiliate Marketing Agency
2011 TopSEO Top 10 Affiliate Marketing Agency
ABestWeb 2011 Top 2 Affiliate Marketing Agency
Finalist: Commission Junction Agency of the Year