Zombie-themed Texting and Driving Awareness Campaign Launches on CBS Radio’s AMP 97.1

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DriveAlive focuses on rewarding pledgers on Facebook with contests and savings.

DriveAlive, a Zombie-themed International Texting and Driving Awareness campaign, launched its initiative on CBS Radio’s AMP 97.1 this week. With an initial contest to give away a chance to meet the music sensation Ke$ha, DriveAlive is enticing individuals to sign an online pledge on Facebook that is designed to both remind people of the dangers of Texting and Driving and continually reward them with gifts, contests and savings for signing the pledge.

The initiative was created to honor Taylor Duley, a young man who lost his life while texting and driving on October 20, 2010. Taylor’s sister, Kayla Taylor, has worked for the past two years on DriveAlive to help get spread the word about this ongoing epidemic.

“I’m so excited to see DriveAlive use new ways to reach people and educate them about this critical problem in our society,” said Kayla, DriveAlive’s Founder. “With over 16 million accidents and 330,000 injuries happening in the US alone, we hope DriveAlive can reach people in a way that more traditional PSA style campaigns ever could. Using radio and television to drive people to our Facebook app will build a long term relationship with an international audience and we hope will help families avoid the pain that my family went through with the senseless loss of my brother.”

Mike Olsen, the Integrated Marketing Director for CBS Radio in Los Angeles, said of DriveAlive, “AMP Radio 97.1 and CBS Radio in LA are excited to be a part of getting the word out about this important trend and with the launch of DriveAlive at AMPlify last week and its continued promotion on Amp with McCabe, we know this is the start of an incredible campaign.”

Freddy Pacquing, DriveAlive’s Executive Director, said of the campaign, “While a Zombie-theme for a cause may be non-traditional, DriveAlive’s message is that if you Text and Drive, you’re already dead. It may be the first time you do it or the thousandth, but you will kill yourself or somebody else. We hope that this focus will help engage the younger generation and get them to go to drivealive.me and sign the Facebook pledge.”

DriveAlive is expanding the campaign to over 25 North American markets this year and has an aggressive social media strategy to augment this traditional media push. The organization is working with companies to sponsor giveaways for contests and to offer savings through its Facebook and mobile applications to DriveAlive members. Already, DriveAlive has online contests giving trips away to see the Legends of Summer Concert with Justin Timberlake and Jay-Z, Taylor Swift’s Red Concert, and many other prizes.

“Please go to http://www.DriveAlive.me and sign the pledge,” said Kayla. “Tell your friends. You may save your own life or the life of someone you love.”

For more information, please also watch our commercial at http://zombied.drivealive.me.

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Ms. Allison King
DriveAlive
(253) 617-0338
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