91% of B2B Marketers Are Doing It - The Rise of Content Marketing

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Content marketing platform startup, Uberflip, released a new infographic on the state of B2B content marketing in 2013.

Companies are increasing their budgets for blogging, whitepapers, videos, webinars and other types of content marketing campaigns

With 91% of B2B companies making it a focus on their marketing efforts, content marketing has quickly become one of the most popular mediums for marketers. Uberflip’s latest infographic 'The State of B2B Content Marketing' explores how B2B brands are leveraging these tactics, including common objectives, promotion tools, metrics and reported results.

“It’s no secret that content marketing has become widely popular in 2013. However, there isn’t a lot of research on how B2B brands are implementing and measuring the impact of these tactics,” says Neil Bhapkar, VP Marketing at Uberflip. “Companies are increasing their budgets for blogging, whitepapers, videos, webinars and other types of content marketing campaigns; but it’s important to look back to see what’s actually working and learn about common challenges and find ways to address them.”

Key takeaways:
-68% of CMOs will increase their budget for content marketing in 2013 [CMO Council].
-87% of marketers listed social media as their favorite content marketing tool, followed by website articles (83%) and eNewsletters (78%) [CMI].
-94% of brands create content from scratch [IDG Enterprise].
-Young social networks such as Pinterest, Instagram and Tumblr are growing as content distribution tools [CMI].

Click here to view the infographic.

Data sources for the infographic include the Content Marketing Institute, Forrester, IDG Enterprise and eMarketer.

About Uberflip
Uberflip makes it easy to enhance, share, and track content on tablets and other devices. Within minutes, documents are converted from PDF to flipbook experiences where leveraging links, video and social media integration is just the beginning. Uberflip's page flip software helps companies save costs and make money through new marketing channels. To see Uberflip first-hand, view their monthly newsletter Going Digital.

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Neil Bhapkar
416-900-3830 2007
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