Lack of Preparation Undermines Most Presentations, New Find the Edge Article Says

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The majority of presentations lack focus, and fail to cater to the audience, communication skills trainer, Cath Daley, has argued in an article published on Find the Edge today.

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Taking ten minutes to ask yourself some simple questions can make a massive difference to the quality of your presentation

A worryingly high number of business presentations and pitches are ineffective due to a lack of focussed preparation, Cath Daley has said in a Find the Edge article.

The communications expert uses the article to explain why it is essential to invest time and thought into any presentation - if the deliverer wants to have an impact on the audience.

She said: "Whether you’re pitching for a contract, speaking at an industry conference, or simply doing a brief introduction at a business networking event – taking ten minutes to ask yourself some simple questions can make a massive difference to the quality of your presentation.

"I encourage all of my clients to look at, and think about, my list of questions before we begin any presentation training or coaching sessions.

"These questions help to identify the 'what', 'why' and 'how' of delivery."

Daley then lists the invaluable questions that any presenter can use to improve the way they deliver information.

Questions listed in the article include:

  •     'What is the desired outcome for your presentation?'
  •     'What’s your call to action?'
  •     'Why should the audience listen to you?'

Daley also warns against relying on endless slides of information as a crutch when presenting,

She said: "If you take the time to answer these questions, and use this information to plan your presentation, you’ll find it automatically starts to stand out from the crowd.

"Most people fail to take the time to think through the minor details of their presentations, and rely on ‘death by PowerPoint’ instead - hitting their audience with an overload of unfocussed information."

The full article can be viewed here: http://www.findtheedge.co.uk/sales-marketing/sales/19-crucial-questions-you-must-ask-and-answer-before-every-presentation.

Cath Daley works with business leaders to help them improve their delivery, and communicate as effectively as they possible can. More about her can be found here: http://www.findtheedge.co.uk/expert-panelist/cath-daley.

Kenny Goodman, founder of Find the Edge, said: "If you're guilty of failing to prepare for presentations as well as you perhaps should, print out a copy of these questions, and keep them with you at all times.

"Taking a few minutes to answer them will help you clarify what you want to achieve, and give your audience a better experience."

Find the Edge is a business website that hosts a variety of content aimed at business leaders.

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Kenny Goodman
Find the Edge
07540 368 439 0161 713 2506
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