Ci&T to Discuss Benefits of Nearshore Relationships at Upcoming Latin American Industry Events

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Bruno Guicardi, president, North America, will present at the Brazilian-American Chamber of Commerce’s 2013 Brazil Summit on Monday, April 22, in New York, and Nearshore Americas’ Nearshore Nexus event on Wednesday, April 24, in Jersey City, N.J.

WHAT:                 Ci&T, a Nearshore provider of value-driven web and mobile application services, announced today that Bruno Guicardi, president, North America, will present at the Brazilian-American Chamber of Commerce’s 2013 Brazil Summit on Monday, April 22, in New York, and Nearshore Americas’ Nearshore Nexus event on Wednesday, April 24, in Jersey City, N.J. Guicardi will join other Latin American technology executives to discuss the current state of outsourcing and how service providers can utilize new technologies and a different model of engagement to move away from the traditional outsourcing model to help customers unleash potential from previous performance bottlenecks to create competitive advantage.

Today, outsourcing must encompass much more than the typical cost-reduction approaches of the past to deliver sustainable innovation and add value to customers. True partners need to utilize outcome-based approaches and new technologies, including mobile and cloud, to be nimble enough to adapt to the ever-changing business environment in order to increase competitive advantages for their customers. Guicardi’s breakout session at Nearshore Nexus, “Brasil IT+: Collaborating to Meet Productivity and Competitive Goals,” and presentation at the Brazil Summit will explain techniques to provide customized solutions and how to move beyond the status of an outsourced vendor to a business partner. Guicardi will guide attendees through the evolution of the industry and how they can make the most of their own Nearshore relationships.

WHO:                 Bruno Guicardi is president, North America, at Ci&T where he is responsible for driving the company’s international business initiatives. He co-founded the company at age 23 and since then has led the company through continuous waves of innovation and growth to reach the current 1,700 employee mark and global reach. He has more than 20 years of experience in managing technology projects for large customers in various segments of the industry, is a regular speaker at technology events and is an evangelist for Lean principles in the IT industry. He graduated from the University of Campinas with a degree in computer engineering.

WHERE/WHEN: 2013 Brazil Summit
                                Monday, April 22, 2013
Harvard Club
                                New York, New York

        Nearshore Nexus
Session: Brasil IT+: Collaborating to Meet Productivity and Competitive Goals; 3:00 – 3:50 p.m.
Wednesday, April 24, 2013
                                Hyatt Regency
                                Jersey City, New Jersey

About Ci&T:     
Ci&T (http://www.ciandt.com) provides value-driven, Nearshore web and mobile application services and software product engineering. The company’s high-performance teams employ agile methodologies and Lean principles to deliver innovative, value-generating projects for companies of all sizes, by leveraging the latest mobile, cloud and web technologies. A truly global company established in 1995, Ci&T is headquartered in Campinas, Brazil, with strategic locations across Latin America, North America, Europe and the Asia-Pacific region. For more information, visit http://www.ciandt.com.

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Ashleigh Churchward
Articulate Communications Inc.
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