New company launch: Spark33 mobile strategy for businesses

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Spark33 has launched in the UK to help businesses define a mobile strategy that aligns with business initiatives to support growth, create a competitive advantage and enhance brands.

IT Leaders have embraced BYOD, and considered MDM, MAM and MCM. Now the challenge is to implement standards, policies and principles aligned to business initiatives that encourage employees, customers and partners to really embrace mobile and mobile applications.

Spark33 has created a Mobile Strategy offering covering 4 areas - Transformation, Business and User Experience, Technology and Governance, with a 5 step structured yet collaborative approach to change which includes but is not limited to Roadmap/Compass, Competitive Landscape, User Intelligence, Reference Architecture, Security, Content, Data, Trends, Analytics and Policies.

David Senior and Michael Worley, Spark33 Co-Directors, have a wealth of in-depth practical experience, having worked on every part of the mobile application development cycle.

“Having spent 20 years helping enterprise clients with mobile computing challenges, most recently with HP Consulting, I realised CxO’s were showing more interest in the smartphone and tablet revolution, and decided to launch Spark33 to address mobile challenges in a new way,” “The biggest wins come from aligning business initiatives and user needs with innovation and new technologies.” says David.

Can mobile really drive revenue? Lower costs? Transform business processes? Produce a competitive advantage? Reduce risk? Reinforce a brand? “I’ve spoken to around 250 entrepreneurs about consumer app ideas and over 100 enterprise businesses on how mobile and mobile apps can do just that,” adds Michael

To support the launch Spark33 Research conducted in-depth analysis to establish IT leaders’ preferred methods of communication and information gathering in this post-PC mobile era.

“We interviewed numerous IT leaders, and combined their responses with the insights and expertise of our own team for a deeper understanding of this rapidly developing field. This has allowed us to establish detailed findings on technology professionals’ preferred communication tools.” Details of the research are available for free at

With five years’ in-depth experience in smartphone, tablet and mobile apps, Spark33 is sharing different ways of thinking about mobile information, with effective strategies that can be applied to any business with an interest in empowering their workforce and connecting with their customers. Top professionals in enterprise companies are looking for real insight into what mobile and mobile applications can do for their business, and work with Spark33’s mobile experts to address business needs.

“A huge number of mobile apps are released each day, and the benchmark of acceptable quality, functionality, and user experience is at an all-time high. Businesses require the same level of quality, and enterprise apps will have to live up to this expectation, and more. Our mobile consultation style has an agile, collaborative approach to illuminating business use cases and crafting seamless user experiences, developing effective strategies that harness mobile capabilities instrumental to success,” says Michael Worley, Co-Director at Spark33 and author of mobile-focused blog, The Appologist (

About us:
Spark33 is a new mobile strategy firm based in London, UK that helps businesses with planning and execution related to enterprise mobile. Our strategy consulting services help enterprise clients to excel by harnessing mobile's creative new edge.

For more details visit

Telephone: +442081331564
Email: info(at)spark33(dot)co
Skype: davidjsenior/michael.worley.mobility
Twitter: @Spark33Ltd

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