Distracted Driving Crackdown Sets out to Rid the Roads of One of the Most Dangerous Driving Habits

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InsuranceHunter.ca: Distracted driving tops the list as the most concerning driving habit for 71 per cent of Ontario and Alberta survey respondents.

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Talking on a cell phone ranks at the top for most annoying driver habits, according to InsuranceHunter.ca Facebook poll.

As we head into the last few days of the Ontario Provincial Police’s (OPP) “Put Down the Phone and Leave it Alone” campaign (April 15-22), InsuranceHunter.ca is committed to talking about the importance of making the steering wheel the only priority when driving. And, as we move into the warmer weather, the increase of pedestrians, motorcycles, cyclists and children playing outdoors, means we need to be even more vigilant.

According to the OPP, distracted driving is cited as a causal factor in 30 to 50 per cent of traffic collisions in Ontario, but is probably much higher due to under-reporting. In two separate Angus Reid vehicle safety awareness surveys conducted by InsuranceHunter.ca, habits that cause driver distraction continually rank high as concerns, especially in school zones. The surveys uncovered some frightening statistics about driver habits and the eye-opening reality of dangers on the road:

Distracted drivers put children at risk in school safety zones

  • 71 per cent of parents in Ontario and Alberta said distracted drivers are their biggest concern in school safety zones, while 59 per cent cited drivers on their cell phones who are talking, texting, and emailing as their top concern
  • 68 per cent have witnessed drivers talking or texting on a cell phone while driving through a school safety zone

Drivers are ignoring the danger and distraction of being tired while driving

  • 30 per cent of men have nodded off behind the wheel (compared to 14% of women)
  • 23 per cent of men have swerved because they were tired (compared to 11% of women)
  • 32 per cent of men said they worried about getting their family into an accident because they were tired while driving (compared to 24% of women)

Not only are drivers scared of the dangers of distracted driving, it’s also the number one annoyance according to a recent poll of InsuranceHunter.ca’s Facebook fans—talking on a cell phone came out on top as the driving habit that gets them the most annoyed.

“Distracted driving is dangerous and illegal, and the police take it seriously all the time, not just during crackdowns,” says Gail Robertson, Road Safety Ambassador, InsuranceHunter.ca. “One second with your eyes on your cell phone, checking your hair in the mirror or rubbernecking at another accident, is all it takes for something terrible to happen.”

There is no shortage of information available about the dangers of distracted driving, as well as some tips on how to avoid falling into the trap of distraction. Check out the following sites, and remember, awareness can help save a life.

About the InsuranceHunter.ca Vehicle Safety Awareness Surveys

InsuranceHunter.ca School Safety Survey
From September 6-13, 2012, the Angus Reid Forum conducted an online survey on behalf of InsuranceHunter.ca among a randomly selected group of 749 Ontario parents/step-parents and 589 Alberta parents/step-parents − all of whom have children in their household between four and 14 years who attend public or private school and either walk or are driven to school.

About the InsuranceHunter.ca Neglected Driver Survey
From June 19-22, 2012, an online survey was conducted among 1,003 randomly selected Canadian adults from Ontario with kids under twelve, who are also Angus Reid Forum panel members.

About InsuranceHunter.ca
InsuranceHunter.ca is a hassle-free, online insurance comparison website which provides comparative quotes for auto, home and travel insurance for residents of Ontario and Alberta. By offering a simple, convenient, quick way to obtain insurance quotes, coupled with personal follow up from a qualified insurance broker, InsuranceHunter.ca ensures customers get the best insurance coverage at the best rate. For further information, visit http://www.InsuranceHunter.ca.

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Adrienne Alexander
Broad Reach Communications
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