The demand for the utilization of the local flora in the Québec market has been growing since our initial launch in all Jean Coutu stores in December of last year. We are happy to satisfy demand within the market and help further build the Honibe brand.
Charlottetown, PE, Canada (PRWEB) April 19, 2013
Island Abbey Foods Ltd.™, a PEI-based natural health product and specialty food producer, has announced today the launch of a new line of Honibe® Honey Lozenges™ made with pure dried honey from the Canadian province of Québec. This honey will be locally sourced in the province and sold within the Québec market.
This new line of Honibe Honey Lozenges will allow Island Abbey Foods to develop a more impactful relationship within the Québec market. This new line will allow greater brand awareness for the pure dried honey line and will satisfy the demand from local consumers wanting products made with local resources.
“We are pleased to offer the French Canadian market in Québec our Honibe Honey Lozenges made with their local honey source,” stated John Rowe, CEO of Island Abbey Foods Ltd., “The demand for the utilization of the local flora in the Québec market has been growing since our initial launch in all Jean Coutu stores in December of last year. We are happy to now satisfy this demand within the market and help further build the Honibe brand across the nation.”
The Honibe – Pure Honey Joy brand has seen a great deal of nationwide support since their first product, the Honey Drop®, was introduced in 2008, including multiple product awards from across Canada. Honibe’s recognition started to grow internationally when it won the most prestigious food award in the world at SIAL Paris 2010, the Global SIAL d’Or (Gold Medal), which recognized the Honibe Honey Drop as “The Best New Food Product in the World”. Using the same proprietary technology as the award winning Honey Drop, the Honibe product line has since expanded to include Honey Delights® candies and suckers / lollipops, Honey Sprinkles™ for cooking and baking, and Honey Lozenges™ for coughs and colds. Honibe was subsequently honoured with the “Canada Brand Business Award” at SIAL Toronto in 2011. Honibe was also featured on one of Canada’s most popular television shows, CBC’s Dragons’ Den, where entrepreneurs pitch their ideas to savvy business investors. The Dragons smelled money in the honey pot as Honibe was offered one of the largest deals in the shows history. In August 2012, the Canadian Space Agency selected the Honibe Honey Drop as one of its ‘Snacks For Space’ and the Honey Drop went to the International Space Station with Canadian Commander Chris Hadfield’s December 2012 mission. Most recently, Island Abbey Foods was named one of Progress Magazines Fastest Growing Companies in 2012.
About Island Abbey Foods Ltd.
Island Abbey Foods Ltd is a Health Canada and FDA licensed natural health product, medicated health product and specialty food producer based in Prince Edward Island (PEI), Canada. We are a 6th generation PEI agricultural family business with our feet firmly planted in our Island's bright red soil (ideal for farming with its high iron and nutrient content). Honibe (hon-ee-bee) brand honey is our line of all natural, specialty honey products from PEI. Under our Honibe – Pure Honey Joy brand we offer innovative products like the Honey Drop, the worlds first 100% pure, no mess, solid Honey To Go™! We also have Honey Delights® honey candies and suckers / lollipops, Honey Sprinkles™ granulated honey, and Honibe Honey For Health™ products including: Honibe Honey Vitamins™ with vitamin C and D, and Honey Lozenges™ with added menthol and eucalyptus for sore throat and nasal congestion relief.
For National Regional Accounts please contact Crossmark http://www.crossmark.ca.
For Atlantic Canadian Accounts please contact AMCA http://www.amca.ca.
If you are an independent or international customer, please contact us directly http://www.honibe.com.
For a French version of this Press Release, please click here.