Game Theory Group and the Financial Literacy Coach Team Up for Valuable, New Student-Athlete Development Offering

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Game Theory Group and the The Financial Literacy Coach form strategic alliance to offer college athletic departments best-in-class student-athlete development programming.

Game Theory Group International (GTG) and The EKS Group are proud and excited to announce a brand new partnership program. GTG, the premiere provider of student-athlete development software and services and EKS, the Financial Literacy Coach, have come together to form a strategic alliance in the spirit of comprehensive student-athlete development and best in class support for the members of the N4A and the student-athlete development community.

In this era of economic uncertainty, few would argue the benefits of a financially literate workforce. With this new partnership program, EKS and GTG marry best in class financial literacy education to comprehensive student-athlete development.    

Game Theory Group -
GTG helps college athletic departments engage, communicate and advance their student-athletes. GTG’s college athletic department software, Game Plan Collegiate, provides athletic departments assessment tools for academic planning; eLearning tools for student-athlete education and development; and an integrated career application for student-athlete job placement.

Developed from extensive research of best practices in student-athlete development, Game Plan Collegiate provides athletic departments a user-friendly platform with a proven track record for improving academic performance and career advancement.

The EKS Group -
The EKS Group is an on-campus financial literacy coaching company that teaches and promotes responsible financial disciplines for student-athletes. Their Money Game program is a highly reviewed national program that has successfully been introduced to thousands of student-athletes across the country. These live on-campus presentations responsibly address the need for financial literacy education and offer a fresh approach to elevating the financial IQs of student-athletes.

Program details:
Any college athletic department which engages the services of The Financial Literacy Coach for financial literacy coaching will be offered GTG’s Game Plan Collegiate software for one academic year at no additional charge (certain provisions excluded). In addition, GTG college athletic department customers are eligible for a 30% discount off normal EKS programming fees.

For additional details, please visit GTG's and EKS’s websites:

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Vin McCaffrey

Eric Smith
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