Boston, MA (PRWEB) April 22, 2013
The IRUG Annual Conference is a gathering of U.S. and international retail systems users and solution providers participating in sessions on the latest in education, experiences, best practices and information in key areas of change: the mobile customer, EMV for the USA, mobile payments, couponing, delivering a compelling customer experience and challenges in specialty retailing, big data, mobile marketing/promotion, Future of Apparel Retailing, The Changing Supermarket, and POSMobile on tablets – all focused on the theme, “The Changing Retail Adventure.”
Boston Retail Partners' sessions include:
The Customer is the Point-of-Sale
In the near future the traditional point-of-sale and the checkout lane as we currently know it, will likely be obsolete. Mobile technology and a renewed focus on the customer experience has changed retail forever. The future of POS is now in the customer's hands - literally - as smartphones and tablets revolutionize the point-of-sale. In this session, Boston Retail Partners presents the findings from the recent 14th Annual POS Benchmarking Survey: Customer Point-of-Sale (cPOS) of top North American retailers. This survey, combined with the practical knowledge gained from assisting hundreds of retailers with mobile POS implementations, will offer insight into the benefits and challenges retailers face as they implement the technology and process changes necessary to adapt to this new customer point-of-sale (cPOS) model.
The Challenges Facing Specialty Retailers
Specialty retailers face tough competition from other retailers who offer a differentiated brand or shopping experience, and from e-commerce. In this session retailers and industry experts will discuss how specialty retailers are transforming their stores and enabling a more personalized, cross-channel shopping experience to attract and retain customers.
About Boston Retail Partners: BRP is an innovative and independent retail management consulting firm dedicated to providing superior service and enduring value to our clients. BRP combines its consultants' deep retail business knowledge and cross-functional capabilities to deliver superior design and implementation of strategy, technology, and process solutions. The firm's unique combination of industry focus, knowledge-based approach, and rapid, end-to-end solution deployment helps clients to achieve their business potential.