Children’s Obesity Fund Joins National Health Alliance, PHIT America

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The Omidi brothers and their non-profit The Children’s Obesity Fund are pleased to support PHIT America as it strives to create a nation-wide movement of people dedicated to health and fitness objectives.

Children’s Obesity Fund co-founders Michael Omidi M.D. and his brother Julian Omidi are pleased to announce a new partnership with PHIT America, an alliance uniting sports celebrities, professional associations and corporations to create public initiatives that promote health and fitness.

“Proper physical education is a crucial part of the good health and fitness of our kids – both their emotional and physical well-being,” says Children’s Obesity Fund co-founder Julian Omidi. “Having fit and healthy kids not only reduces the possibility of debilitating medical conditions later in life, but studies also show that fit kids are better, more responsive learners. We are very proud to partner with PHIT America, because we believe not only in their goals, but also in their comprehensive, long-term approach.”

One of the projects endorsed by PHIT America is the PHIT Act, which was designed to create a tax incentive in order to reduce the costs of regular physical exercise. If the act is passed by Congress, taxpayers would be given the opportunity to place up to $2,000 into a pre-tax medical account to offset the costs of their fitness regimes. The incentive will ultimately reduce healthcare costs by encouraging people to stay physically active, thereby eliminating the need for medical treatment for preventable illnesses.

"PHIT America is very excited to partner with the Children's Obesity Fund to fight the obesity and sedentary crisis. Our missions are very united, especially with our focus on getting kids active, fit and healthy,” says PHIT America founder, Jim Baugh. “As the Children's Obesity Fund states on their website, prevention is a major key to overcoming childhood obesity. This is why PHIT America is so focused on getting kids active and fit early in life through quality physical education programs and in sports and fitness programs in communities throughout America.”

PHIT America ( is a national alliance of more than 110 companies, organizations and sports celebrities working together to create a more fit, healthy America. It provides the latest scientifically verified facts and stats about obesity, health and fitness, as well as the projected healthcare costs. The goal of the campaign is to galvanize a nationwide fitness movement, and with the help and promotion of the more than 100 sponsors, PHIT America hopes to change our sedentary, processed food-dependent culture into a healthy and active national community.

Co-founded by Julian Omidi and Michael Omidi, M.D., the Children’s Obesity Fund ( hopes to help reverse the trend of rising obesity rates in America. The goal of the non-profit charity is to help people fully understand the obesity issue and its dire impacts on individuals and society as a whole -- and to use that knowledge to encourage children to grow up strong and healthy. Children’s Obesity Fund partners with other organizations to educate and support parents, educators and others so that we can all work together to raise healthy, active, social, and happy children. While the organization does not accept donations, it does encourage direct contributions of money and talents to the associations featured on our website. Children’s Obesity Fund is on Facebook, Google+, Twitter and Pinterest.

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