FremantleMedia North America and Blip Ink Deal for Exclusive Pet Destination on Blip Platform

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FremantleMedia North America and fast-growing digital network Blip are partnering to develop a brand-new pet-related entertainment destination on Blip powered by FremantleMedia’s digital programming site “The Pet Collective.”

Blip is developing and distributing topic-specific content for the millions of viewers out there looking to discover and share content they love.

FremantleMedia North America, the producer of some of the most widely-watched shows on television including “American Idol,” “The X Factor” and “America’s Got Talent” and fast-growing digital network, Blip http://www.blip.com are partnering to develop a brand-new pet-related entertainment destination on Blip powered by FremantleMedia’s digital programming site “The Pet Collective.” The new pet-related content will be available at Blip.com and across the web starting next month.

Creating an exclusive pet vertical on Blip with premium content from the FremantleMedia team behind The Pet Collective allows Blip to curate and deliver a deep selection of the best online pet content for their highly engaged audience to discover, watch and share with their friends. In addition, working with Blip enables FremantleMedia to expand their distribution across the web on a complementary platform that will build new audiences.

The Blip pet vertical will be available to viewers on Blip.com and across the web via Blip’s distribution partnerships. The collaboration is attractive to a number of viewers and consumer brands due to the family-friendly content, the high quality production and the ability to watch anytime, anywhere.

Blip will be offering a sneak peek of the new collaboration to advertisers and reporters at their NewFront presentation in New York on May 1, 2013.

Launched online in April 2012, “The Pet Collective” is the premiere digital producer of animal-friendly content that celebrates the connection between animals and their human companions. It’s designed as a celebration of our furry friends and the enriching effect that pets have on our lives through informative and adorable features. The programming is currently available online and has been extremely successful, with over 153k subscribers and 28 million views on YouTube. Some of the most popular series include: The Litter with Sharon Osbourne, Petodies, and the ultimate destination for animal livestreams.

Thom Beers, CEO, FremantleMedia North America said, “Extending our digital reach with a fantastic new partner like Blip allows us to build our audiences and to work with talent we have developed on traditional platforms, such as the 2012 winner of ‘America’s Got Talent,’ The Olate Dogs.”

“Blip is developing and distributing topic-specific content for the millions of viewers out there looking to discover and share content they love,” said Blip CEO Kelly Day. “As the only premium animal-related brand online produced by industry leaders, The Pet Collective is a natural partner to develop a Blip pet vertical.”

About FremantleMedia North America:
FremantleMedia North America (FMNA) is the U.S. production division of global media giant FremantleMedia. Based in Burbank, California, FMNA produces entertaining and innovative programs for network, cable, syndicated and online platforms, including the Emmy-nominated musical/reality phenomenon “American Idol” (FOX), “The X Factor” (FOX), “America’s Got Talent” (NBC), “Family Feud” (SYN), “The Price Is Right” (CBS), “Let’s Make A Deal” (CBS), “Total Blackout” (Syfy), “Married to Medicine” (Bravo) and “Perfect Score” (The CW).

About Blip:
Blip is a digital media company that develops, produces and distributes quality original web series. At Blip.com, across the web and on mobile apps, viewers discover, watch and share the best in original web series. Blip attracts highly engaged audiences passionate about their favorite shows, from comedy and drama to tech and lifestyle. Since launching in 2005, Blip has evolved into the largest independently owned and operated digital video platform in the world and attracts hundreds of millions of views per month. Discover your Blip http:http://www.blip.com.

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