New “Fan Experience Card™” from Store Financial Services, LLC Targets Professional Sports Teams and Their Key Sponsors

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Professional sports teams and their key sponsors can strengthen ties and connect with consumers using a new, prepaid card program called the Fan Experience Card™.

It connects the team and its key sponsor in a way like never before, while deepening relationships with fans and consumers."

Professional sports teams and their key sponsors – such as grocery stores, automotive dealerships, banks and retail chains – can strengthen ties and connect with consumers using a new, prepaid card program called the Fan Experience Card™. The program is developed and managed by Store Financial Services, LLC (StoreFinancial).

The Fan Experience Card™ is a turnkey marketing program featuring a prepaid card that can be redeemed at any merchant inside or outside the sports team’s stadium, regardless of location, affiliation or point-of-sale (POS) system.

The only program of its kind, the Fan Experience Card™ is designed for professional sports teams that want to enhance the fan experience, strengthen sponsor relations, increase game attendance, and heighten brand awareness. Teams and their sponsors now can easily create promotions together by determining the offer details, funding the card as appropriate, and choosing the locations for redemption. A consumer-funded gift card program is also available.

The program is one-of-a-kind because it utilizes StoreFinancial’s proprietary activation system, CardSpot®, which allows redemption only at merchants the client chooses and nowhere else. This program breaks the barriers of typical prepaid card programs by enabling specified merchants to be included in a corporate-funded promotion or consumer-funded gift card program.

Larry Bush, Vice President of Sales & Marketing at StoreFinancial explains, “This program can work at the sponsor’s locations and inside the stadium, so it connects the team and its key sponsor in a way like never before, while deepening relationships with fans and consumers. Plus, the card can be co-branded with the team and sponsor logos – it’s like a mini-billboard in the consumer’s wallet.”

Professional sports teams often use promotions to ensure fans are enjoying their experience throughout the season. The Fan Experience Card™ is an alternative for teams that spend marketing dollars on novelty merchandise, “stadium bucks,” coupons and other types of promotions.

Bush adds, “A logo card can carry intrinsic value as well as redemption value. Sports fans have a deep affinity for their favorite team, and this professionally branded card helps them demonstrate that affinity. It’s all part of the total fan experience.”

The Fan Experience Card™ is comprehensive and quick to implement. Bush explains, “Traditional promotions can be an administrative hassle, especially when reconciliation and merchant settlement are required. These hassles are avoided and implementation is completely turnkey. No additional hardware or software is needed.”

StoreFinancial offers corporate-funded loyalty programs and consumer-funded gift card programs, utilizing a proprietary custom network solution. VISA® or MasterCard® networks are available for affiliated merchants. In just ten years, StoreFinancial has gained an international presence with more than 600 clients and 40 million cards worldwide.

About Store Financial Services, LLC: StoreFinancial is the leading payments processor and program manager for custom prepaid solutions linking unaffiliated merchants. In addition, the company is an expert in providing customized solutions for gift cards, incentive and loyalty cards as well as open-loop cards. StoreFinancial provides solutions for organizations looking to increase sales, promote brand awareness, and expand market capabilities. The company is headquartered in Overland Park, KS with regional offices in St. Louis, MO; Orange County, CA; Birmingham, UK; and Toronto, Canada. Visit us at http://www.storefinancial.com.

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Michelle Young
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