El Clasificado and the American Diabetes Association Join Forces in the Tour de Cure

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The Spanish language publication has raised more than $18,000 to fight against diabetes, a disease that affects more than 2 million Latinos living in the United States.

American Diabetes Association Tour de Cure

We are very happy to be able to contribute what we can, although much more is needed, towards an effort fighting a disease that is now the fifth leading cause of death within the Latino community.

Diabetes is an incurable disease with consequences that can lead to further complications including kidney disease and premature death. To fight against this condition that affects 26 million people on the United States and 2 million Latinos, Spanish language magazine, El Clasificado, has joined in the efforts of the American Diabetes Association's ‘Tour de Cure’ to raise more than one million dollars to fight the disease.

Presently, El Clasificado and 45 of its employees have already raised more than $18,000 toward their goal of $20,000 to lead all corporate donors. “We are very happy to be able to contribute what we can, although much more is needed, towards an effort fighting a disease that is now the fifth leading cause of death within the Latino community. This is the fourth year we will participate and we plan on continuing to do so in the future," said Joe Badame, COO of El Clasificado, who, along with the contributing employees, will ride the Tour's bike route from Long Beach to Palos Verdes, California on April 28.

For Julian Dillon, Director of Special Events for the American Diabetes Association, to be able to count on the support of editorial powerhouses in the Hispanic community such as El Clasificado is of great importance because "luckily there are things that can be done to control the disease and minimize the risk of suffering from greater complications in the future. However, one of the best ways to achieve this is by keeping the Hispanic community informed and El Clasificado’s ‘healthy-living’ editorials facilitate this objective."

In addition, the ‘Tour de Cure’ strives to draw awareness to the 79 million people in the US that are at risk of being affected by this chronic disease. As part of this effort, at the Queen Mary starting point in Long Beach, riders will be offered free, healthy food, live music, kids activities, and, most importantly, opportunities to chat with experts on the latest treatments.

The event, which in previous years has been covered by leading Spanish language television networks such as Univision, will have special coverage on Thursday, April 25 through CNN Latino's “Sin Limites” presented by journalist Elizabeth Espinosa at 8 pm on KBEH 63.

Participants can choose to complete either the 8, 11, 32, 61, or 100 mile bike routes. Those interested in participating in the “Tour de Cure” or donating to the cause, can visit tour.diabetes.org or call 1-800-DIABETES (1-888-342-2383).

About El Clasificado
El Clasificado, an EC Hispanic Media company, is a multi-media publication and advertising solutions company with advertising platforms in print, online, and grassroots events. More than 1.5 million readers utilize the free Spanish-language publication every week. El Clasificado, a verified publication with a weekly circulation of 510,000, is distributed in over 300 cities throughout Southern California, the Central Valley, and now Yuma, Arizona. EC Hispanic media also owns elclasificado.com which generates over 15 million page views and is ranked by Quantcast among the top 8,000 US websites.

About ‘Tour de Cure’
The Tour de Cure is a series of fundraising cycling events held in 44 states nationwide to benefit the American Diabetes Association. The Tour is a ride, not a race, with routes designed for everyone from the occasional rider to the experienced cyclist. In 2011, more than 55,000 cyclists in 80 events raised more than $18 million to support the mission of the American Diabetes Association: to prevent and cure diabetes and to improve the lives of all people affected by diabetes.

Contact:
Gabriela Alvarado, Public Relations Assistant
galvarado(at)elclasificado(dot)com, mediarelations(at)elclasificado(dot)com, 1-800-450-5852.

American Diabetes Association: T. Hutson Morris-Irvin, Director of Marketing & Communications, 323-966-2890 Ext: 7502 / TMorrisIrvin(at)diabetes(dot)org

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Alicia García, Director of Content and Communications
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