MasterPeace Reaches 100k Facebook Likes – 9K to 90K in 90 days; MasterPeace is the fastest growing social cause for peace worldwide

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MasterPeace reaches 100,000 Facebook LIKES. Pacing at 2,000+ likes every day, it is the fastest growing social cause for peace. MasterPeace is an innovative, bottom-up global peace movement, as a result of an East-West cooperation, supported by NGOs, companies, cities, artists, social entrepreneurs and peace builders.

MasterPeace, the global peace-building initiative, is growing faster on Facebook than any other social cause for peace in the world. MasterPeace is attracting over 2,000 new Likes per day, marking new phenomena on social media for a social cause by hitting 100,000 likes this week.

“In the wake of the Boston bombing, MasterPeace’s message - Music above fighting, Dialogue above judgment, Bread above bombs and Creation above Destruction, is more important than ever” said, Mohamed Helmy, CEO of MasterPeace. “As an Egyptian I am very proud that my troubled country is amongst the Top 3 of fast growers, together with India and Pakistan. Youth in these countries, as well as around the world, are ready for a new, positive way forward."

Neelie Kroes, Vice President of the European Commission, responsible for Digital Agenda expressed her support of MasterPeace: “MasterPeace's uniqueness is in the combination of online and offline peace building campaign. It is why I stand for digital freedom and online access, to support people in conflict areas building and shaping their own future.”

The swift growth of MasterPeace page reflects the growing enthusiasm for peace all over the world, especially with gaining momentum in countries affected by conflicts. MasterPeace Facebook page is a part of the broader enthusiastic bottom-up global MasterPeace movement of active peace builders that currently exists in more than 30 countries around the world, making it one of the fastest growing global peace movements, attracting thousands of volunteers worldwide engaged in hundred of events globally.

MasterPeace developed its Facebook page to be an online community of enthusiastic peace builders empowering supporters across the world to establish dialogues. MasterPeace is the first social movement to embrace the innovative strategy of opening its Facebook page to selected volunteer from around the world. They co-manage the page with MasterPeace headquarters in Cairo, who enable volunteers to customize targeted posts for their own countries using the MasterPeace page.

This unique open strategy gives MasterPeace the chance to communicate with different communities, appealing to their local topics. MasterPeace has currently 12 volunteer admins from different backgrounds, ages and countries who generate targeted posts with the local flavour. Admins from Pakistan, India, UK, Australia, USA, Egypt, Brazil, Spain, Bulgaria, Ethiopia, Uganda, and the Netherlands keeping the page ‘glocal’, which is both global and local.

Arif Barlas, Professor and MasterPeace admin of Pakistan expressed his enthusiasm of being involved in this new experience, “I love being part of the MasterPeace initiative of opening their page for admins from all over the world, it is a good opportunity to connect with my community and spread peace especially - with the big base of Pakistan fans on Facebook."

About MasterPeace

MasterPeace is an innovative, bottom-up global peace movement, as a result of an East-West cooperation, supported by NGOs, companies, cities, artists, social entrepreneurs and you. MasterPeace is an open and inviting movement, in which people are encouraged to use their talents and energy for building peace.

MasterPeace develops several attractive peace-building projects, including a heart-warming concert on the International Day of Peace 2014, where artists from the world's conflict areas will perform to promote dialogue, disarmament and development. The concert will be a reward for people who supported peace-building activities, because peace-building is a verb. MasterPeace. Creating peace. Together.

MasterPeace believes in the power of dialogue as we acknowledge that there is always more than one truth. Being an impartial organization, we aim to bridge together all sides to help end conflicts at the community, national and international level as well as to prevent future violence. MasterPeace developed its website and social media to be a platform for dialogue and interactions.

MasterPeace is dedicated to put: Music above fighting, Dialogue above judgment, Bread above bombs and Creation above Destruction. That’s MasterPeace”.

MasterPeace, was awarded (BID ID Award) as the most innovative Idea in 2010 during the Big Improvement Day 2011 ('Best Business Event of Europe, 2010').

MasterPeace Facebook
https://www.facebook.com/MasterPeace2014

Contact Information

Jennifer Irizarry, VP & Social Media Specialist
MJ Global Communications LLC
NY Tel: 1-781-572-9004

MJ Sorenson, President
MJ Global Communications LLC
NY Tel: 1-646-225-6590

Tari Fanous, Communication Manager
Tari(at)masterpeace(dot)org
Cairo Tel: +20 22-525-7540

Raghda El-Halawany, Social Media Manager
Raghda(at)masterpeace(dot)org
Cairo Tel: +20 22-525-7540

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MJ Sorenson
mj@mjglobalcommunications.com
646-225-6599
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MJ Sorenson at MJ Global Communications LLC
MasterPeace
1-646-225-6590
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