Arnold IT Announces Augmentext, the Best Way to Make You Findable in the Digital Domain

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Social media component key to discoverability, says publisher of the influential search industry blog Beyond Search.

ArnoldIT content producer Ric Manning noted that “social media is becoming increasingly important to businesses and services of all sizes." and Stephen E. Arnold, publisher of the influential search industry blog Beyond Search, have launched Augmentext, a powerful tool that uses search engines and social media to promote brands, companies, products, and people in the crowded chaos of the Internet marketplace.

“The reality is that most individuals in positions of responsibility do not know what their digital fingerprint is, nor do they know what type of social online persona key professionals may have,” Arnold said. “Augmentext results are higher visibility in the online world, a broader understanding of your products and services, and a higher level of engagement and interest from current and potential customers.”

Successful clients benefit from an approach that uses the Augmentext method to build a foundation of positive content about their company and a context-aware social media plan that synchronizes online efforts with events and traditional marketing activities.

To serve Augmentext clients, ArnoldIT’s staff of highly trained writers, researchers and editors produces a constant flow of articles on topics from within the client’s industry or area of expertise. Each article contains links and references to the client’s brand, product or people. Depending on the client’s needs, the content is published on a new website, posted on ArnoldIT’s popular business and technology websites, packaged for the client’s own blogs and social media channels, and injected into the global Internet indexes.

ArnoldIT content producer Ric Manning noted that “social media is becoming increasingly important to businesses and services of all sizes. That’s where the digital audience is moving, so smart marketers are moving with them.”

With Arnold IT’s social media program, Augmentext content is integrated with selected social media tools such as Facebook, LinkedIn, Twitter, or Pinterest to enhance the client’s public image and profile.

“Social media gives you a big microphone, but then you need something interesting to say. Publishers, media companies and high-energy bloggers can generate a stream of content and use their social media platforms to promote it and to engage their followers. We are offering similar capability to businesses that don't have a staff writers and editors,” Manning said.

Content created with the Augmentext method is delivered to real-time news services, to specialized search systems such as, and to mainstream services including Baidu, Bing, Exalead, Google, Jike, and Yandex.

The Augmentext approach provides clients with the tools to control the positioning of the firm’s products or services and the visibility of its key people. The content stream can also raise the profile of a key executive, brand, or product and serve as a steady source of information to use on a corporate blog or website.

“Our customers who have used the Augmentext method have seen their search engine visibility go from buried in the rubble to the top of search results pages. They have seen their executives quoted in trade journals and news columns, and their companies covered by industry analysts,” Arnold said.

See the facts about Augmentext, how it works, and its success stories at

About Stephen E. Arnold

Stephen E. Arnold is a technology and financial analyst with more than thirty years of experience. In addition to “Google: The Digital Gutenberg,” he is the author of more than 50 journal articles and a number of other books, including “Internet 2000” and the first three editions of the 600-page encyclopedia of search called “The Enterprise Search Report.” His newest studies of open source search are available from one of the global leaders in technology consulting, IDC, at Visit Beyond Search at for more information about an audio version of his 2013 Cebit lecture, and for his free Augmentext information services: The Trend Point, EMRxNow, RxScriptMD, and Gourmet de Ville.

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Ric Manning
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