Asian Greeting Cards GO LIVE for the first time!

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Taking place on 14th & 15th May 2013, Progressive Greetings Live is the only trade show dedicated to the UK’s thriving greeting card industry, and this year specialist greeting card publisher 7GEMS, who design and publish greeting cards catering for the UK’s significant South Asian population, have taken the plunge to showcase their unique products at the show for the very first time.

Visitors will be treated to a vibrant, colourful display of 7GEMS branding along with their unique product offering whilst being enticed to their stand with Indian sweets, prompting perspective buyers to LOOK, SMILE & THINK! Not only is this their first time at PG live but it’s also the first time the company has decided to exhibit at a major trade event since starting up.

Sachin Vasani, 7GEMS MD (Main Dude as he likes to call himself) explains ‘’we’ve been trading now for almost 3 years but have not taken part at a major show till now that is. Our goal was to build up our business at a grass roots level whilst proving our concept works and steadily building our collection of designs. When I started the business I attended a ladder club seminar and the advice received was to start out slowly testing the market and gradually developing your ranges and designs”

For Sachin, it turns out that the advice proved invaluable as 7GEMS now have a customer base of almost 200 independent retail stockists and a product range consisting of over 100 designs which cover everyday occasions. Their concept of Culturally Significant Asian Greeting Cards has become immensely popular as it highlights and promotes the vibrancy, values, heritage and traditions of Asian Culture to both Asian and Non-Asian Consumers alike.

Last year saw the re-launch of 7GEMS' very own online web-shop: http://www.AsianGreetingCards.com, through which people can buy, write and send cards to their nearest and dearest. This year, the company intends to expand their product offering with a range of complementary gift items such as mugs, keyrings and fridge magnets - all of which shall be unveiled at PG Live!

Sachin said "Asian Culture, Food, Lifestyle, Radio, TV, Bollywood, etc, has become an integral part of British Culture so taking part at PG Live will give us a chance to promote our concept and products to buyers from the mainstream market, who are looking for something different to offer their customers whether of Asian background or not. We’re really excited, maybe a little nervous but certainly really looking forward to being part of a fantastic show!”

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SACHIN VASANI

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