Haag-Streit UK unveils three new products and has a successful Optrafair 2013

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Haag-Streit UK (HS-UK), the leading manufacturer and distributor of gold-standard optometry and ophthalmic equipment, successfully unveiled three new products at Optrafair 2013. The Octopus 600 perimeter, MAIA microperimeter and 2Win refractometer were all new products which HS-UK showcased for the first time at the event.

HS-UK Optrafair stand

We have had a very successful show. Our stand was very busy and we have exceeded the sales expected. I believe that the success of the show was down to our professional and focussed team.

Haag-Streit UK (HS-UK), the leading manufacturer and distributor of gold-standard optometry and ophthalmic equipment, successfully unveiled three new products at Optrafair 2013. The Octopus 600 perimeter, MAIA microperimeter and 2Win refractometer were all new products which HS-UK showcased for the first time at the event.

The Octopus perimeter, due to be launched in September 2013, proved extremely popular, with many pre-orders taken during the show. The Octopus 600 is Haag-Streit’s first TFT-based perimeter. The compact, stand-alone instrument runs white/white perimetry and the PULSAR method for early detection of glaucoma. It boasts a short test duration method of just 2-4 minutes for a full threshold exam.

The MAIA microperimeter also generated a lot of interest throughout the show. The MAIA is the ideal tool for detecting and monitoring retinal functional changes and observing the effectiveness of treatment, over time. It features a confocal line Scanning Laser Ophthalmoscope (SLO), real-time eye-tracker and 4-2 threshold fundus perimetry (microperimetry).

The 2Win binocular handheld refractometer and vision analyser was also launched at the event. The 2Win allows for the early detection of refractive errors and is ideal with infants, children and non-cooperative patients.

The DRS non-mydriatic retinal imaging camera stole the show due to its competitive price point. The sales of the product taken over the three days exceeded expectations.

The HS-UK stand was very busy throughout the three days. A completely new-look stand design was unveiled and floor space was utilised for both the demonstration of larger equipment and also the ever-popular HS-UK shop. Delegates were able to purchase smaller optometric products from the shop and have them delivered to their door, free of charge. For the first time this year, HS-UK also launched the ‘EyePod’ area, where delegates could have a demonstration of equipment in a quieter area, with an experienced member of the HS-UK team.

Dean Johnson, Managing Director at Haag-Streit UK said, “We have had a very successful show. Our stand was very busy and we have exceeded the sales expected. I believe that the success of the show was down to our professional and focussed team, who worked together to create a pleasant and comfortable atmosphere for our customers to make their purchases.”

If you missed the Haag-Streit UK shop at Optrafair 2013, the products can be purchased from the new HS-UK e-shop at http://eshop.haagstreituk.com. For further information on any of the products, contact Haag-Streit UK on (01279) 414969.

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Rebecca Herrett