"Every company needs an an ICountant to get a holistic view of the intangibles that make up 80% of their corporate value"
(PRWEB) April 24, 2013
Today, Smarter-Companies announced the certification of its first class of ICountants, experts in management of the intangible capital that drives performance and value in today’s organizations.
ICountants are necessary because most companies are stuck using accounting and management tools that were optimized for the industrial era that ended years ago--leading to slowed growth, blocked innovation and inaccurate corporate value. Mary Adams, CEO of Smarter-Companies said, “Every company needs an ICountant to get a holistic view of the intangibles that make up 80% of their corporate value.”
With more and more emphasis shifting to value creation from intangibles, organizations worldwide are looking for ways to optimize these invisible assets. Smarter-Companies has designed tools and training to address these needs. Consultants and change agents who complete the training receive the designation ICountant and are licensed to use Smarter-Companies’ tools in their organizations.
Mary Adams, CEO of Smarter-Companies said, “ICountant is a new professional designation focused on the skills and knowledge desperately needed in organizations to measure, manage and monetize the intangible capital that lies hidden within any organization. This hidden wealth is the key to success in the Social Era.”
The training and products are also available directly to organizations wishing to implement the methodology and achieve the ICountant designation internally.
During the first quarter of this year, Smarter-Companies completed its four-part ICountant curriculum for participants from the Netherlands, United States and South Africa. Enrollment for the next series of classes is open so interested parties can get more information at http://www.smarter-companies.com.
Melanie Sutton, a participant in the recent classes from South Africa and Chief Knowledge Citizen of i-innovate said, “The Smarter-Companies training was very practical and easy to understand. The methodology represents a breakthrough in the ability to visualize intangible capital including relationship, human, strategic and structural capital. This methodology has significant implications for any participating organization. I’d recommend it to anyone”
Steef Huibregtse, a participant from the Netherlands and CEO of IPR Plaza said, “With so much attention and value being attributed to an organization’s intangibles, knowing how to measure, monitor and manage them more effectively will be vital to the future of any business. The Smarter-Companies methodology and tools are the first steps to learning how.”
Kenan Jarboe, a participant from the United States and CEO of the Athena Alliance said, “Our nonprofit has been studying and guiding governments and industries on the issues of intangibles for years. Now with the tools from Smarter-Companies, we have the means to make intangibles tangible. The winners in the 21st century will embrace the intangible economy.”
Smarter-Companies hosts a community of over 450 international academics, business professionals and government officials collaborating together to learn about the value that intangible capital contributes to the organizations and economies worldwide. The community offers a marketplace of tools, live and on-demand interviews with experts from around the globe and a library of reference materials and media. Membership to the community is free to interested parties and is located at http://www.smarter-companies.com.
For more information, contact Smarter Companies at collaboration(at)smarter-companies(dot)com