Seattle, Washington (PRWEB) April 24, 2013
Today, the Location Based Marketing Association announced the launch of a new chapter based in Seattle, Washington. The chapter will be co-chaired by 3 companies that work with leading brands on their marketing efforts from both a strategy and technology perspective.
The Location Based Marketing Association is an international organization that is actively fostering research, education and innovation with consumer brands and agencies that want to explore the vast opportunities to leverage location for marketing.
Members of the LBMA include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. Simply put, the LBMA wants to help those engaging location-based services be as successful as possible, while providing research and case studies for those that are considering investments in these initiatives.
“Seattle is an important community for the LBMA to have an active presence,” said Asif Khan, President and Founder of the organization, “Some of the most successful retail brands call Seattle and the Pacific Northwest home, like Costco, Nordstrom, and Starbucks among others, so we are excited about this development.”
The Seattle Chapter will be co-chaired by three companies Razorfish (http://www.razorfish.com), PointInside (http://www.pointinside.com), and Venuelabs (http://www.venuelabs.com). These companies bring together a balance of having broad ecosystem experience in marketing strategy as well as cutting edge technology and execution.
Objectives of the Seattle LBMA Chapter will include:
- To be the global voice of the location-based marketing industry
- To generate collaboration and innovation opportunities for member companies
- To promote the effective use of location-based marketing solutions
- To increase public acceptance of location-based marketing solutions
- To assist members to operate their business more profitably with growth and diminished risk and cost
- To create market awareness of vendor members and provide them with business opportunities, contacts and resources
- To assist members in finding solutions to their problems and improve the ROI around location-based marketing services
“The frontier of opportunities for brands to reach and connect with consumers in a more intimate way is being enabled by the unique characteristics of location,” said Neil Crist, CEO of Seattle based Venuelabs, who has served on the association’s board since 2009. “The LBMA has been a great resource for brand marketers, agencies, and technologists to learn about these opportunities in a collaborative setting.”
About The Location Based Marketing Association
The Location Based Marketing Association is an international group dedicated to fostering research, education and collaborative innovation at the intersection of people, places and media. With chapters throughout North America, Europe, and Asia, the association continues to advance it’s mission; To educate, share best practices, establish guidelines for growth and to promote the services of member companies to brands and other content-related providers. Learn more at http://www.thelbma.com.
About Point Inside
Point Inside is the leading provider of “store mode” capabilities for retailers to incorporate into their own branded apps for enhanced in-store shopper engagement. Key features include indoor location technologies, in-store search, personalized recommendations and private ad network capabilities. The platform helps retailers, brands and manufacturers increase revenues, customer loyalty and insights giving shoppers a real-time, in-store retailer connection that saves them time and money. Privately-held Point Inside is based in Bellevue, WA. More information can be found at http://www.pointinside.com.
Venuelabs is a pioneer in the emerging field of location based analytics for business. The company’s monitoring, measurement, and engagement solutions connect merchants to their local storefronts, by transforming mobile, local, and social signals alongside proprietary data into actionable customer intelligence. Today, Venuelabs tracks over 300,000 locations in 190 countries for thousands of brands including Chevron, Mercedes-Benz, IMAX, Ace Hardware, and Red Robin. Learn more at http://www.venuelabs.com.