EF Education First extends Frontline with new English courses aimed at Aviation-sector Cabin Crew

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EF Education First, the world’s leading provider of language training for businesses and governments, today announced the immediate availability of EF Frontline for Cabin Crew, a new addition to the existing EF Frontline courses focused on industry-specific customer-facing staff.

In a world that no longer sees borders as a constraint, we view English communication as a strategic part of delivering that high level of service.

EF Education First, the world’s leading provider of language training for businesses and governments, today announced the immediate availability of EF Frontline for Cabin Crew, a new addition to the existing EF Frontline courses focused on industry-specific customer-facing staff. Built on the award-winning cloud-based language school EF Efekta, Frontline for Cabin-Crew aims to give on-board staff the specific English vocabulary and skills they need for their jobs in the shortest possible timeframe.

Developed in conjunction with some of the world’s leading airlines, EF Frontline for Cabin Crew represents approximately three months of intensive language training focusing on the specific requirements of cabin-based staff. Focus areas include boarding and greeting, seating, meal, dietary and other customer requests, health and medical issues, flights and connections, and of course safety.

The courses incorporate a series of multimedia exercises to teach students vocabulary, grammar, listening skills and more in a very short time, and all delivered entirely from the web. Each course covers the industry-specific scenarios that employees are likely to encounter on a daily basis. At the end of the course, students receive a performance report stating their level of achievement, which also allows companies to gauge the improvement each student has made, as well as monitor their return on investment.

Andy Bailey, Chief Marketing Officer, EF Corporate Language Learning Solutions commented: “Perhaps more than any other sector, the clear communication skills of aviation’s frontline staff – the cabin crew - is imperative not only for improving the customer experience, but as a critical component of ensuring customer safety. EF’s Frontline for Cabin Crew can help airlines arm their staff with those skills in the most effective way possible”.

Ms. Bing Zhao, Deputy Director, Cabin Service Department, Xiamen Airlines stated: “We are very proud to have been jointly involved in the development of EF Frontline for Cabin Crew. We know that the service our cabin crews deliver to our passengers and customers sets us apart in this highly competitive market. In a world that no longer sees borders as a constraint, we view English communication as a strategic part of delivering that high level of service.”

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About EF Corporate Language Learning Solutions
EF Corporate Language Learning Solutions, an EF Education First company, is the world leader in corporate language training for multinational businesses and public sector organizations. Over 1,500 organizations and 20 million students worldwide have put their trust in us for a reason - we have proven time and again that our training solutions generate real results. With a worldwide network of offices in over 50 countries, executive language institutes in Cambridge, London and Boston, and the world’s most advanced online, on-demand language school, EF provides the highest returns on language training investments. For more information on EF Corporate Language Learning Solutions please visit: http://www.ef.com/corporate

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Sarah Newcombe
EF Education First
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