May 2 Webinar to Review CMS’s Draft 2014 MA and Part D Marketing Guidelines

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Learn CMS’s emphases and intent in the new 2014 draft guidelines for Medicare Advantage and Part D marketing, and how organizations can prepare for them now in the latest co-hosted webinar from Atlantic Information Services and Gorman Health Group.

Once CMS’s final 2014 marketing guidelines for Medicare Advantage and Part D plans are out, MA and Part D plans will have very little time to digest the changes as they prepare for this fall’s Annual Election Period marketing for 2014, a year in which they figure to get lower MA revenues, and thus may need to cut benefits and raise premiums. “CMS’s Draft 2014 MA and Part D Marketing Guidelines: Implications for Plans and Their Partners,” a May 2 co-hosted webinar from Atlantic Information Services, Inc. (AIS), and Gorman Health Group (GHG), will detail CMS’s emphases and intent in the new 2014 draft guidelines for Medicare Advantage and Part D marketing, and how organizations can prepare for them now.

The draft 2014 marketing guidelines for MA and Part D plans that CMS issued March 26 contain changes — some resulting from the agency’s 2012 audit experience — from the final 2013 guidelines. Several of the changes stem from outcomes of the audits CMS has conducted of MA and Part D. Other clarified requirements involve increased emphasis on pharmacy benefit-related documents and stem from findings in recent CMS audits that pointed to administration of the Part D benefit as a key area of noncompliance. CMS also proposes strengthening requirements around how MA prescription drug plans with a low-performing icon due to low star ratings for either MA (Part C) or Part D can represent their star ratings in marketing.

On May 2, GHG’s president and CEO, Jeff Fox, and senior director of compliance, Betsy Seals, will dissect the changes in the proposed 2014 marketing guidelines, and assess what MA and Part D sponsors and their partners should do in response. Topics to be reviewed include:

  • Key proposed revisions in the 2014 marketing guidance
  • How current requirements and proposed revisions impact plans’ operations and compliance functions
  • Major sales and marketing risk areas identified from CMS audits in 2012 and 2013
  • Industry best practices to address major new sales and marketing risks
  • Developing sales and marketing strategies in the wake of the 2014 marketing guidelines and past CMS audits
  • Identifying the balance between compliance and market-share growth, with steps to take so they can survive together
  • Specific ways compliance and sales can work together to ensure a successful 2014 Annual Election Period

Visit for more details and registration information.

AIS has partnered with GHG on an exclusive series of webinars designed to deliver timely and meaningful information the government health care industry needs to implement health reform. From expert analysis on the latest regulatory updates to war stories and best practices, these webinars will provide the tools and guidance necessary to transform regulatory policy into operational reality.

About Atlantic Information Services
Atlantic Information Services, Inc. (AIS) is a publishing and information company that has been serving the health care industry for more than 25 years. It develops highly targeted news, data and strategic information for managers in hospitals, health plans, medical group practices, pharmaceutical companies and other health care organizations. AIS products include print and electronic newsletters, websites, looseleafs, books, strategic reports, databases, webinars and conferences. Learn more at

About Gorman Health Group
Gorman Health Group (GHG) is a national health care professional services and software company staffed by subject-matter experts, former health plan executives and seasoned regulators. For more than 16 years, hundreds of clients serving millions of beneficiaries have leveraged the strategic counsel and technology solutions of GHG to maintain compliant operations, improve market position and advance growth objectives. Learn more at

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Shelly Beaird-Francois
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