Content creation continues to develop as a key way for B2B companies to provide insight on current industry trends and concerns, while spreading awareness of their solutions and services.
New York, NY (PRWEB) April 22, 2013
Demand Gen Report has announced the winners of the Second Annual Killer Content Awards, recognizing organizations and individuals that have raised the bar in content marketing tactics. Winners were honored at an awards ceremony this evening at The TimesCenter, as part of Demand Gen Report’s B2B Content2Conversion Conference, an educational and networking event focused on helping B2B marketers develop, map, measure and optimize content marketing strategies.
Sharing case studies and behind-the-scenes looks at the design and execution of cutting-edge content marketing programs, the Killer Content Awards features industry leaders in areas such as:
- Social media and targeted content marketing;
- Educational content that informs and inspires buyers;
- Linking content to measurable, revenue-focused results;
- Using video and interactive content in new and creative ways; and
- Deploying content that drives successful, cross-channel campaigns.
“Content creation continues to develop as a key way for B2B companies to provide insight on current industry trends and concerns, while spreading awareness of their solutions and services,” says Andrew Gaffney, Editor, Demand Gen Report. “These companies are leading the way in categories such as E-books, white papers and case studies — to blogs, newsletters and webinars — in creating engaging content that relates to prospects’ buying needs and company pain points.”
Following is a list of winners and categories of recognition:
SunGard Availability Services: Best Theme - SunGard Availability Services asked Bulldog Solutions to create an awareness campaign featuring a first-of-its-kind Zombie infographic and E-book to align with Halloween.
Limelight Networks: Best Educational Campaign - In conjunction with Wiley, the owner of the Dummies brand, Limelight wrote "Digital Presence for Dummies," an E-book that breaks down what it takes to be have an awesome digital presence.
Logicalis: Best Sales Enablement - This thought leadership package included an eight-page microsite with six targeted, technology-specific messages that seamlessly blended HP technical content with Logicalis’ solution and skill set information.
Optum: Best Thought Leadership - This leading B2B health services company supported the launch of its new accountable care solutions offering with a national integrated marketing campaign. The campaign web site distributed more than 150 pieces of unique content covering the four steps of sustainable healthcare transformation: educate and plan; connect and share; analyze and learn; and transform.
Sales Benchmark Index: Best Executive Focus – The average tenure of VPs of Sales is 19 months. This E-book was aimed to help new VPs of Sales make it beyond six quarters, and see success.
Lattice Engines: Best Awareness-Building Campaign – Partnered with research firm CSO Insights to conduct a study and learn the impact of Big Data on sales organizations. The company garnered insights from more than 200 sales leaders from worldwide organizations and executed blog posts, an E-book and infographic, among other assets, based on key findings.
ADP: Best Personalized Campaign – This interactive white paper was designed to connect and engage with medium-sized enterprises regarding their Human Capital Management (HCM) solutions. The company worked with Alinean to create a content marketing campaign that would fuel and optimize email marketing efforts.
Demandbase: Best Social Media Impact – A unique guide helped B2B marketers at mid and large-sized firms approach their content technology decisions in a streamlined and strategic way. The content clearly outlined processes, key considerations, and provided targeted advice from industry experts to help organizations select the right tools at every stage of the buying and sales cycles.
Xerox: Best Brand Building Campaign - Xerox relied on premium content with a targeted "Get Optimistic" campaign. The company partnered with Forbes in a print and iPad publication to offer content that focused on opportunity, change and business tips.
OpenText: Best Customer Relationship Enhancement – OpenText created a personalized customer onboarding web site that welcomed new customers who have purchased products through partner SAP to the OpenText family.
Crowe Horwath: Best Nurturing Campaign – An automated lead nurturing program that included 48 pieces of content in four different topic areas. The program featured content specifically created to address early, mid and late-stage concerns of prospective buyers/influencers of Crowe's consulting services.
For more information on the Killer Content Awards, please contact Kim Zimmermann, Managing Editor of Demand Gen Report. (Kim[at]DemandGenReport[dot]com)
Hosted by Demand Gen Report, the B2B Content2Conversion Conference is an educational event focused on empowering B2B marketers with strategies for mapping, developing and utilizing content marketing to nurture the buyer relationship and enhance conversions. The event will be held April 22-23 in New York City at The Times Center. Click here for more information.
About Demand Gen Report
Demand Gen Report (DGR), a division of G3 Communications, is a targeted e-media publication spotlighting the strategies and solutions that help Business-2-Business (B2B) companies better align sales, marketing and disparate teams to support growth and drive revenue. DGR content and news coverage focuses on the sales and marketing automation tools that enable companies to better measure and manage multichannel demand generation efforts. Demand Gen Report is the only information source directly focused on this rapidly emerging business discipline.