Pluck Completes Technology Integration with Demandware Platform

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Pluck continues to invest in Demandware's leading digital commerce platform

Pluck, provider of the most comprehensive Customer Interaction Platform for retailers and brands, today announced several milestones that underscore its deepening partnership with the industry-leading provider of enterprise cloud digital commerce solutions, Demandware, Inc.

The two companies have completed work on cartridge-based integration between Pluck Reviews, the Pluck platform’s product rating and reviews application, and the Demandware Commerce platform. With this integration, joint customers can more easily deploy and integrate applications like Pluck Reviews into a digital commerce site built on the Demandware Commerce platform.

Market-leading retailers have seen the value of this integration, and have made investments in both companies’ technologies. Among joint Pluck/Demandware clients are L’Oreal, the world’s largest cosmetics and beauty company; Crabtree and Evelyn, a global retailer of body and home products; and Mothercare, a publicly traded British retailer of products for expectant mothers, babies and small children.

Pluck was also a sponsor of the recent 2013 Demandware XChange Conference, held in Las Vegas, April 3 – 5. This gathering of Demandware clients and partners provided Pluck with an opportunity to showcase the additional dimensions and value of customer interaction that Pluck/Demandware integration produces.

“The value of this partnership to retailers and brands is clearly demonstrated by the market leaders who have deployed the integrations between Pluck and Demandware,” said Jason Crickmer, VP, Technology & Services at Pluck. “We’re gratified with the work we have done with Demandware, and we’re looking forward to finding additional ways to reap the benefits of our complementary technologies and businesses.”

“Pluck understands the value of consistent, tuned, shopper and customer experiences across retail channels and end-user devices, which is an essential element of the new retail reality,” said Tom Griffin, VP, Corporate Development at Demandware. “We’re pleased with Pluck’s continued investment in our leading digital commerce platform, and we are looking forward to further extending our partnership.”

About Pluck

The Pluck customer interaction platform is used by more than 650 retailers, brands, and publishers and entertainment groups, including Ford, Whole Foods Market, Redbox, Target, AARP and the NFL. These market leaders integrate Pluck’s 14 social applications and numerous supporting capabilities into their brand site pages, Facebook pages and smartphone and tablet apps, to grow and engage their audience, drive conversion and inspire customer delight. Pluck is owned by Demand Media, Inc. (NYSE: DMD), a leading digital media company that informs and entertains one of the internet’s largest audiences. For more information about Pluck please visit

About Demandware

Demandware, a leader in digital commerce, enables the world’s premier retailers to move faster and grow faster in the changing face of retail. Demandware’s enterprise cloud platform minimizes the costs and complexities of running global, omni-channel commerce operations, and empowers retailers to respond with speed and agility to new market opportunities and unforeseen consumer expectations.

For more information, visit, call +1-888-553-9216 or email info(at)demandware(dot)com.

Demandware is a registered trademark of Demandware, Inc.

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Don Roedner, Director of Marketing
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