We’re committed to quality advertising performance measurement and developed Web2Tel 2.0 to enable increased local search attribution accuracy and transparency.
Toronto (PRWEB) April 23, 2013
Telmetrics, the top mobile call measurement provider, today announced that the Local Search Association awarded them a 2013 Industry Excellence Award – in the Search Marketing Value Story category – for the company’s next generation Web2Tel 2.0, the first solution to provide search marketers a way to cost-effectively scale online-offline attribution via Dynamic Number Insertion (DNI) without sacrificing attribution accuracy.
Telmetrics’ Web2Tel 2.0 includes new built-in quality measures and enables marketers to accurately tie offline leads to originating search campaigns and optimize accordingly. With DNI, phone numbers on web pages are dynamically replaced with call tracking numbers based on how users arrived at the site – via search engine and/or keyword combination, etc. Through Web2Tel 2.0, publishers and marketers can now utilize DNI across hundreds of thousands of search and keyword campaigns without requiring similar volumes of tracking numbers, while still providing accurate lead attribution to support local search program growth.
“Web2Tel 2.0 takes the guesswork out of session-based DNI solutions and provides search marketers a more complete picture of lead attribution including the ability to track calls at a more granular level, validate distribution partners and present a holistic search value story to advertisers,” said Bill Dinan, president of Telmetrics. “We’re committed to quality advertising performance measurement and developed Web2Tel 2.0 to enable increased local search attribution accuracy and transparency.”
The annual Local Search Association awards recognize local search publishers, marketers and suppliers for outstanding achievements in advancing local search strategies and programs. Winners were named during the association’s 2013 conference in Las Vegas where members gathered to discuss the state of the local search industry including trends, challenges and best practices. Telmetrics also won a Community Service Award for a company-wide campaign to raise money for men’s health awareness.
About Telmetrics, Inc.
For more than 20 years, Telmetrics has been the call measurement industry leader. Telmetrics’ call tracking solutions, which are available in North America and across Europe, track the lead generation quality of local search advertising and pay per call programs for the leading brands in local search. This includes both publishers and agencies that serve millions of SMBs and national franchise locations across North America and Europe. With greater visibility into advertising performance across all media channels—digital, mobile, print and more—media publishers, agencies and advertisers can optimize the media mix for higher quality lead generation, resulting in increased revenues and a more complete picture of ROI across converging media. For more information, visit Telmetrics.com.
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