Grand River Chosen to Build Three New E-commerce Sites for Vitamin Research Products®

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Magento™ Enterprise will serve as platform for leading science-based supplement and vitamin stores.

Our mission is to bring the trust that people have in our an outstanding online shopping experience, by working with Grand River.

Grand River, Inc., a leading e-commerce developer, announced that it was selected by Vitamin Research Products® ( to design and develop three new online stores. Based in Carson City, Nevada, Vitamin Research Products provides the latest scientific research, vitamins and nutritional product supplements to help customers achieve their health goals.

A Magento Enterprise Partner, Grand River will design and develop the sites using Magento Enterprise Edition 1.12. This leading open-source e-commerce platform delivers a scalable, cost effective, online retail solution with rich features, functionality and flexibility.

“For more than thirty years our customers have considered us a partner in helping them manage their health,” said Mike Burroughs, chief information officer for Vitamin Research Products. “Our mission with the new sites is to bring the trust that people have in our products, research and scientific insight to an outstanding online shopping experience, by working with Grand River.”

Grand River is using their expertise in creative design, information architecture, user experience, interface development, integration and system engineering to design and develop the new e-commerce stores. The Magento platform includes support for mobile commerce as well as content management, promotional marketing, order and catalog management and the shipping and payment tools Vitamin Research Products needs to support their business.

The first new site will include custom Magento extensions built by Grand River. A targeted content extension allows Vitamin Research Products to create content based on its relevance to their various customer segments; a quick order extension lets shoppers select items by catalog number and quickly add them to their carts.

Grand River is also integrating SearchSpring in the first new site. SearchSpring is a powerful search and guided navigation tool that uses rapid learning intelligence to power highly advanced search solutions.

“Vitamin Research Products’ commitment to quality is unwavering,” said Scott Robertson, partner and co-founder of Grand River. “They use only the highest quality ingredients for their products and exacting standards for production in their laboratory. More than just building websites, we’re partnering with them to create an entirely new online presence for their brand – one that will support their plans for future growth.”

Following the initial site build, Grand River will work with Vitamin Research Products to build two more full-scale sites that are part of the company’s online operations – and – and will also support two individual product microsites.

In addition to the design and development of the new websites, Vitamin Research Products has retained Grand River to provide strategic e-commerce consulting, including post-launch marketing and support to ensure the success of the new sites. Grand River will also host the sites.

About Vitamin Research Products    
Since 1979, Vitamin Research Products® has provided its customers with the latest scientific research, vitamins and nutritional product supplements, serving as their partner in health. With a 55,000 square foot humidity and dust-controlled manufacturing facility and quality control laboratory certified GMP (Good Manufacturing Processes), they ensure the purity and effectiveness of each of their products. Vitamin Research Products uses an in-depth testing review process on every formula produced. The company strives to educate its customers on the latest scientific research and empower them to take charge of their own health with the goal to “do what you like….longer.”® Visit or call 800.877.2447 to learn more.

About Grand River    
Grand River is an industry leading e-commerce design and development company, specializing in solutions for Fortune 500 firms, as well as mid-market retailers and multichannel companies. The firm’s core expertise is in the leading open source e-commerce platforms, including Magento and Demandware. Clients include many of the Internet Retailer Top 500 firms. Grand River ranks as number 334 on the Inc. 500 list of the fastest-growing private companies in America. Founded in 2007, Grand River has offices in Ann Arbor, Michigan and Chicago, Illinois. Call 734.913.8000 or visit to learn more.

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Janita Gaulzetti