New Automotive Customer Retention Strategy by Fidelis PPM Boosts Dealership Retention to 65%

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Fidelis PPM powered by DRIV brings car buyers from the sales to service department, averaging an additional $70 per repair order.

Fidelis PPM automotive customer retention
Many of our dealers rank first customer retention in their zone or district! Our dealers love the flexibly we give them to create their dream program and at the same time allowing them to control all the funds.

Fidelis PPM, previously Fidelis Systems, announced their new customer retention platform for car dealerships, DRIV. DRIV customer retention software takes customers from the sales department back into the service drive by offering a combination of loyalty points, direct mail, email reminders and a dealer controlled maintenance package.

At Agent Summit 2013 in Las Vegas, buzzing with enthusiasm, agents signed up in record numbers to represent the industry leading automotive customer retention strategy to their dealers.

The DRIV platform also measures how often customers return, tracks customers’ spending, as well as, the up sell dollars by each service consultant. Dealers can now measure their own customer retention metrics and the ROI of their own dealer-branded program—no more guessing.

Dealers utilizing the Fidelis PPM powered by DRIV program average an additional $70 per repair order and 65% customer retention. Fidelis PPM Executive VP Ryan Williams says, “Many of our dealers rank first customer retention in their zone or district! Our dealers love the flexibly we give them to create their dream program and at the same time allowing them to control all the funds. With DRIV customer retention software we take the guessing game out of ROI… they prove it to themselves every month!”

About Fidelis PPM

Headquartered in Lakewood, NY, Fidelis PPM is the industry-leading provider of automotive customer retention technology. Operating with the DRIV software, Fidelis PPM provides car dealerships with a strategy to increase revenue in the service department, as well as, bring previous customers back to the dealership to purchase their next vehicle. Fidelis PPM is an agent-based model as well as offers private labeled TPA and OEM programs. To learn more about Fidelis PPM, visit getfidelis.com.

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