eTrigue® DemandCenter® Marketing Automation Spring 2013 Product Release

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Faster, easier-to-use and more accessible demand generation

eTrigue Marketing Automation


DemandCenter will be more intuitive to manage, faster to operate and fully accessible from anywhere.

eTrigue® Corporation (, the ease-of-use leader in marketing automation software-as-a-service (SaaS), today announced the general availability of the 2013 Spring release of DemandCenter marketing automation. This release significantly enhances the usability and flexibility of eTrigue DemandCenter marketing automation.

Advances in this release include updated DemandCenter dashboards that are used by marketers during day-to-day interaction. New interactive grids for displaying and manipulating data across the application make it easier to sort important marketing information and gain value from the data presented. This release also features a simpler way to manage eTrigue’s unique 3-D lead scoring with even greater granularity, providing the most sophisticated lead scoring available.

It is now faster and easier to export and import prospect data with eTrigue DemandCenter’s new drag-and-drop export interface and enhanced import controls.

Fully customizable Real-time Lead Alerts now contain derived location information from prospect visits to better assist Sales in gaining a full and up to date view of a prospect’s needs. New quick search capabilities help marketing professionals find individual records almost instantly, even within databases of over one million prospect records.

In addition to these usability enhancements, eTrigue previously announced support for mobile operation and management with Apple iOS and Android mobile devices, providing eTrigue users on-the-go smartphone and tablet access to manage their campaigns.

“We’ve worked to incorporate both customer feedback requests and also added capabilities that ensure that eTrigue DemandCenter remains the easiest-to-use marketing automation software on the market,” said Jim Meyer, vice president and general manager of eTrigue. “Users will notice that DemandCenter will be more intuitive to manage, faster to operate and fully accessible from anywhere.”

About eTrigue Corporation

eTrigue is a leading provider of marketing automation SaaS products that accelerate the way marketing and sales teams generate qualified leads and close sales. The DemandCenter® marketing automation platform is consistently rated as easiest to use and helps marketers build more successful demand generation programs that target, nurture and qualify prospective customers based on their digital biography, and give sales teams the real-time sales intelligence they need to identify, prioritize and effectively interact with prospective customers. For more information please visit or call 1-800-858-8500.

eTrigue, DemandCenter, SalesPro, Intelligent Demand Generation and Marketing Automation for the Rest of Us are trademarks or registered trademarks of eTrigue Corp.

Android is a trademark of Google Inc. Apple, is a trademark of Apple Inc. IOS is a trademark or registered trademark of Cisco in the U.S. and other countries and is used under license by Apple. All other trademarks and copyrights are the property of their respective owners.

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Tony Tissot
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