6 Social Media Tips for Your Business: Appointment-Plus

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The right messaging is the key to an effective social media program.

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Courtesy of Flickr/Elvert Barnes

The influence of social media on business success is not just an overnight fad. It’s proving to be a necessary component of any business’s marketing strategy.

Ignore these statistics at your own risk:

  • 80 percent of people prefer to get coupons, promos, and discounts from brands in social media, according to Hub Spot.
  • 43 percent of all online consumers are social media fans or followers, states Harp Social.

•42 percent of people have mentioned a brand in a Facebook status update, according to Hub Spot.

These statistics can be summed up in one sentence: Businesses like yours must have a social media presence.

But it takes more than just creating a Facebook page or Twitter account. The messaging itself is the key in promoting your brand and generating sales from both prospective and current customers.

Here are six tips for effective social media messaging:

1. Know your customers’ ‘language’.

Speak the “language” of your customer. This means your message may need a more casual, informal tone. For others, it’s using more technical terms and phrases.

2. Know your customers’ online habits.

Many businesses are finding their niche within specific social media outlets.

For example, Hub Spot reports that B2B businesses experience a 61 percent success rate in customer acquisition using LinkedIn. According to comScore, 80 percent of Pinterest’s users are female.

Examining patterns in customers’ and prospects social media habits helps you remain focused.

3. Use videos.

Most people today would rather watch information that read about it. Educate your prospects with engaging “How-To” videos. You can then direct them back to your Web site.

4. Create unique content.

Give customers compelling and engaging information. This will keep them coming back for more, which equates into more customers and sales. Providing customers with useful information shows that you care, and they’ll show you their appreciation through repeat business and loyalty.

5. Offer coupons.

The best type of messaging is one that saves people money. Nothing shows this better than special coupons and discounts. It’s one of the top ways to attract and keep visitors to your social media sites.

According to a study by market research firm Lab42, 77 percent of respondents who “liked” a business on Facebook had saved money on their products/services.

6. Use graphics.

As with videos, photos, graphs, info-graphics and other visuals resonate better with most visitors than just content. Establishing an immediate connection with these individuals oftentimes results in quick sales and instant customers.

Learn how Appointment-Plus scheduling software can help boost your social media campaign. Call 800-988-0061. Visit http://www.appointment-plus.com.


About Appointment-Plus: Appointment-Plus online scheduling software instantly integrates with Facebook, Twitter, LinkedIn and other social media sites. It provides online customer self-scheduling, automated reminders that reduce no-shows by 70 percent, and online payment-processing. The software syncs with Google and Outlook calendars.

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E. Richard
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