(PRWEB UK) 24 April 2013
Combining both classic and contemporary designs, the retro furniture range takes the notion of affordable designer living to a whole new level.
Milan Direct Managing Director, Dean Ramler, said the additions were a response to the growing popularity of Nordic inspired furniture and consumer demand for such furniture at more reasonable prices.
“The story of Scandinavian design could read like the story of Milan Direct. It is a design movement characterised by simplicity, minimalism and functionality,” he explained.
“Embodied by beautiful, simple, clean lines - our new collection is both classic Scandinavian design and signature Milan Direct.
“In 2013 Scandinavian furniture is the look of the moment and it’s not hard to see why. Famous for its simplicity, its designs are effective without the need for heavy elements; only what is necessary is used. The result is a style that is anything but predictable.
“These principles are precisely the same principles Milan Direct prides itself on. It’s therefore only natural our range includes a strong selection of Scandinavian inspired furniture.
“We’re confident the new additions are exactly what both new and existing customers are looking for,” Mr Ramler said.
Since the 1950s the term ‘Scandinavian design’ has denoted beautiful, clean designs, accessible to all and inspired by nature - with a focus on comfort and enjoyment.
Comprising of both furniture and home wares, the Milan Direct Scandinavian range includes modern lamps, unique and individual lounge chairs and tables, as well as colourful contemporary rugs.
“We’re extremely excited to be bringing this fantastic range of inspired Danish Scandinavian furniture to our customers. It’s a range that is not only stylish and striking but also extremely affordable.
“These pieces give our customers the chance to enjoy contemporary Nordic aesthetics minus the typically high price tags.
“At Milan Direct we’re committed to offering our valued customers designer living at prices that won’t break the bank and this new range is testament to that commitment.
“We know Australians appreciate items that represent good value for money which is why we sought a high quality range of Scandinavian furniture that offered the perfect combination of style and affordability,” said Mr Ramler.
The new Milan Direct Scandinavian range is now available.