Boomerang Shakes up Loyalty and Advertising Industry with Launch of New Rewards Platform

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Social gifting startup expands its B2B services to the loyalty and incentives space, providing a new way to engage and monetize customers through free digital gift cards.

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We wanted to shake up both loyalty and advertising as people traditionally think of them

Boomerang, a social gifting company that turns brand promotions into viral marketing campaigns, today launched its new rewards platform to increase customer loyalty and engagement: Boomerang Rewards.

Coming off the heels of the success of the company’s recently launched Brand Campaign platform, Boomerang Rewards is designed to help online publishers better engage and monetize their users through free gift card rewards. Unlike traditional loyalty programs that require an upfront investment, Boomerang Rewards allows brands to give their customers promotional gift cards from top online brands (free of charge) and earn revenue per redemption.

“We experienced tremendous success helping large online retailers generate off-the-charts conversion rates by offering small gifts to customers,” said Zach Smith, CEO of Boomerang. “Our new Boomerang Rewards platform appeals to the same consumer psychology – people love receiving and gifting gifts. We saw an opportunity to turn that into a way for any web-based company to reward their users for various actions and drive loyalty. What’s unique about our offering is that our partners profit each time the gifts are redeemed.”

Boomerang chose four launch partners across multiple industries – media, online surveys, gaming, and recruitment – to pilot the new rewards offering.

In many cases, Boomerang Rewards launch partners achieved:

  •     Double-digit increase in conversion rates
  •     Revenue nearly 10 times as much as the average online CPM rates.

Boomerang Rewards also helped the companies increase word-of-mouth through its deep Facebook integration, which allows reward recipients to send the gifts to their network of friends.

“We wanted to shake up both loyalty and advertising as people traditionally think of them,” said Smith. “We also see Boomerang Rewards as a natural evolution of the social gifting industry. It’s another example of how publishers are getting smarter about monetizing and rewarding their audiences and how brands are adopting free gifts as a way to acquire quality customers. ”

Boomerang Rewards are available to brands across all industries, both for B2B and B2C campaigns. To find out more, visit

About Boomerang:
Boomerang’s social gifting and rewards technology helps marketers and publishers connect, engage, and grow through beautiful digital gifting and rewards experiences. The company’s B2B platform for marketers helps brands engage customers and ignite word-of-mouth marketing through promotional gifting, delivering 80% increase in revenue compared to traditional campaigns. Boomerang’s publisher network allows online publishers to better monetize their audience by giving free gift cards from top brands. The company’s consumer website ( and mobile applications help Facebook friends give unique gifts from top local and online merchants.

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Jackie Lampugnano
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