Apple iTV Could Sell iPad Down the River, Says Gadget Panda

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New rumours have emerged that Apple could launch an iPad-like television – the iTV – later this year. Research suggests most iPad owners use their tablets at home, so tech recycling firm Gadget Panda is asking whether Apple could sell iPad owners short by cannibalising its own market.

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Although the iPad is designed to be portable, most never leave the home, according to research conducted by McKinsey & Company

With rumours suggesting Apple could be set to release an iPad-like ‘smart television’, tech recycling firm Gadget Panda is asking whether the company could sell iPad owners short in the long run.

Topeka Capital Markets analyst Brian White said the 60-inch iTV will launch in the US in late 2013, according to the Huffington Post.*

In recent years, Apple has released devices like the iPad and iPhone at around the same time in the US and UK – suggesting the iTV’s launch could follow a similar model.

Experts from TechRadar predict Apple’s internet-enabled television will run apps like the iPad and use the same operating system.* White claims it will come with tablet-like ‘mini iTVs’, with the same-sized screens as Apple’s tablet.

Although the iPad is designed to be portable, most never leave the home, according to research conducted by McKinsey & Company,* and a business insider survey suggests more than 46% of iPad owners use the tablet as their primary computer.*

Leonard Stumke from Gadget Panda said: “Apple made its name creating innovative products like the Mac, and building a high-end user base.

“But its masterstroke was focussing its expertise on small, portable devices. With the release of the iPad and the iPhone, Apple put its state-of-the-art tech in the hands of the masses.

“If the iTV rumours are true, it looks like it’s going to be another world-beater from Apple. On the surface, it seems like the next logical step for the company.

“But whilst the iPhone has been a portable pal, research shows the iPad is most often used at home. It’s possible that Apple could be treading on its own territory by creating tech that’s tied to the living room.

“The iTV would likely offer up similar content to the iPad, but with a huge screen, making watching watching films and playing games much more immersive.

“Am I going to have to sell my iPad if the iTV rumours come true? We’ll have to wait and see.

“Apple has made astonishingly few missteps in recent times, creating gizmos that are superficially similar, but offer experiences tightly tailored to the environment in which they’re used.

“It’ll be interesting to see if Apple can reinvent the TV, in the same way it reinvented the mobile phone and the personal computer.”

Gadget Panda lets tech fans sell iPad models via its website in return for a quick cash payment. The gizmos are recycled, so they don’t pile up as e-waste.

As well as Apple products like iPads, iPods and iPhones, Gadget Panda accepts Nintendo DS and Sony PSP consoles, smartphones from Blackberry, Nokia, HTC and Samsung, and a range of other gizmos.

After Gadget Panda receives a device, it typically pays cash within 48 hours.

For more information about Gadget Panda and its gadget recycling services, visit:


Notes to editors

For more information, please contact: Leonard Stumke at Gadget Panda on 0208 916 2130, or email lstumke(at)gadgetpanda(dot)co(dot)uk

About Gadget Panda

Gadget Panda lets customers sell iPad, iPhone and iPod models, as well as smartphones, e-readers, tablets and handheld consoles from all the big brands. Once a gadget is received, Gadget Panda sets to work recycling the gizmo by reintroducing it to the market – so the devices don’t end up as e-waste on landfill sites. Users typically receive a cash payment within 48 hours of the gadget being received. For more information, visit

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Leonard Stumke
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