With so much competition out there, ‘you’ may well be the only unique selling point you have
Manchester (PRWEB UK) 23 April 2013
Business owners should take a leaf out of Richard Branson's book by developing and promoting their personal brand, a new Find the Edge article says.
PR expert, Jennifer Holloway, uses the article to explain the benefits of having a multidimensional approach to marketing.
She said: "People buy people at every level and size of business. When you’re the boss of an SME, it’s your reputation that’s on the front line of that buy-in.
"So while you’ve spent heaps of time developing your company brand – working out how the logo will look, the layout of your website, the strap line on your brochures – it’s highly likely that you’ve done diddly-squat to improve your personal brand.
"If you did give it some attention, though – and promoted yourself alongside your business – you could double your marketing efforts and, with a bit of luck, your profits."
Holloway also points out that many businesses effectively offer the same service, so any opportunity to stand apart from rivals should be seized upon.
She said: "With so much competition out there, ‘you’ may well be the only unique selling point you have.
"Richard Branson said in a recent interview that a good reputation precedes you, while a bad one follows you around. Whether you love or loathe the man himself, you can’t deny the value he’s added to the Virgin brand by leveraging his own personal brand."
She goes on to list three key ways to begin utilising personal reputation effectively, including creating a focussed marketing plan, and receiving objective feedback.
The full article can be viewed here: http://www.findtheedge.co.uk/sales-marketing/branding/whats-richard-branson-doing-right-that-youre-doing-wrong.
Jennifer Holloway is a personal brand expert who founded her own company, Spark. More about her can be found here: http://www.findtheedge.co.uk/expert-panelist/jennifer-holloway.
Kenny Goodman, founder of Find the Edge, said: "No one can argue that Richard Branson's personal effect on Virgin is anything other than beneficial.
"Developing and using your own brand in a similar way can offer your business many of the same benefits."
Find the Edge is a business website that features insightful content from a range of handpicked business leaders.