SEO Positive Respond to Figures Revealing the Price of Cost per Click on Smartphone in Quarter One

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Smartphones were cheaper to run advertisements on compared to desktop.

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As mobile is such a growing market with tablet and smartphones becoming even more popular it would be of great benefit for businesses to advertising on mobile search and reach an ever growing audience at a reduced price

According to Econsultancy, cost per click on smartphones in the United States are 46 percent cheaper than on desktop. Prices in quarter one were $0.30 on smartphone and $0.56 on desktop highlighting the fact that it is still relatively cheap for businesses to target potential customers through mobile search. The study also compared these prices to the United Kingdom were desktop and tablet cost per click in quarter one were identical at £0.30 and smartphones were £0.20 on average.

The results were of interest to SEO Positive, one of the UK’s most established online promotion companies. The company offers services such as search engine optimisation, website analytics and pay per click. In light of the results the company has been encouraging its clients to advertise on mobile in order to reach a large audience and at a lower cost, in particular its’ internationally based clients.

Ben Austin, Managing Director of SEO Positive expressed his views on the recent findings, ‘The results show that in some countries there is a huge difference in the cost between mobile and desktop advertising. As mobile is such a growing market with tablet and smartphones becoming even more popular it would be of great benefit for businesses to advertising on mobile search and reach an ever growing audience at a reduced price.’

SEO Positive continues to follow industry news.

SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.

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