Cygnus announces merged magazine for landscaping contractors and equipment dealers

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Green Industry PRO and Yard & Garden magazines, published by Cygnus Business Media, will merge with the May/June 2013 issue to create a new, business-to-business landscape magazine titled Green Industry Pros. The magazine will serve landscaping contractors and equipment dealers.

Green Industry Pros magazine logo

Green Industry Pros B2B magazine launches with May/June issue

The new Green Industry Pros magazine will strengthen the contractor-dealer-manufacturer communication chain.

Beginning with the May/June issue, Green Industry PRO and Yard & Garden magazines, published by Cygnus Business Media, will combine their editorial and distribution strengths to create a new, merged business-to-business landscape magazine titled Green Industry Pros.

In announcing this change, Deirdre D’Aniello, the new publisher for the Cygnus landscape brands, explained, “Currently, we publish one magazine for landscaping contractors and another for power equipment dealers. We believe the new Green Industry Pros magazine will strengthen the contractor-dealer-manufacturer communication chain.”

Discussions to merge the two publications were underway when D’Aniello was hired as the new publisher earlier in April. “This isn’t just about a merged print magazine,” emphasized Kris Flitcroft, executive vice president. “We are reshaping our landscape brand to also deliver more targeted digital content for our readers.”

With the magazine merger, the Cygnus Landscape Network will include:

  •     Green Industry Pros magazine
  •     The Pro Report e-newsletter targeting landscaping contractors
  •     Equipment Dealer Digest e-newsletter targeting landscape power equipment dealers
  •     GreenIndustryPros.com, the network web portal providing news, Product Guide, business management information and online forums for the landscaping industry.

Green Industry Pros magazine:

  •     Launches as the May/June 2013 issue; ad close is May 24
  •     Publishes bi-monthly for remainder of 2013: May/June, July/August, September/October and November/December
  •     Reaches 64,000 total audience … 100% in decision-making roles*
  •     54,500 landscape contractors and 9,500 landscape equipment dealers*
  •     85% in the landscape maintenance business*

*Based on publisher’s data/projection

The new magazine reflects readers’ preference for three subject categories common to contractors and dealers:

  •     Equipment and product trends
  •     Productivity, reducing downtime, service and parts information
  •     Industry trends

“From an editorial perspective, Lisa Danes and I are excited to foster dialogue and understanding between landscaping contractors and equipment dealers,” commented Editor-in-Chief Gregg Wartgow. “The magazine will give each audience better insights about the other side of the industry, while the e-newsletters will present more targeted editorial content.” Danes continues as magazine editor.

As one of America’s top business-to-business media companies, Cygnus Business Media reaches millions of professionals annually and leads the way in providing targeted content to top decision-makers and organizations.

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Sue Fritz

Gregg Wartgow
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