Grand River Launches New E-commerce Solution for Equal Exchange

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Magento™ Enterprise powers online store offering Fair Trade food products

Grand River helped us to build a new store that’s as innovative as our business model.

Grand River, Inc., a leading e-commerce developer, announced that it has launched a new e-commerce solution for Massachusetts-based Equal Exchange. Equal Exchange is a worker-owned co-operative that imports and distributes a wide line of organic Fair Trade foods and beverages ( The new online store is at

Grand River, a Magento Gold Partner, designed and developed the website with Magento Enterprise Edition 1.12. This leading open-source, e-commerce platform delivers a scalable, cost effective, online retail solution with rich features, functionality and flexibility.

“The new site provides our customers with a great shopping experience,” said Gary Goodman, online sales manager, Equal Exchange. “But beyond that, Grand River helped us to build a new store that’s as innovative as our business model. It’s the perfect way for us to continue building on our pioneering work in Fair Trade.”

Grand River used its expertise in design, user experience, information architecture, usability, system engineering and technical integration to develop the new site with the Magento platform.

Functionality in Equal Exchange’s new e-commerce site includes an easy-to-use interface, content management, order management and customer service. Grand River also created a custom quick order form for the site.

Equal Exchange has special programs for its fundraising groups such as congregations, community organizations and schools. The new website offers those groups separate product sets, preferred pricing and the ability to customize a storefront with their group’s logo and mission.

"The new site makes it a pleasure to shop Equal Exchange’s extensive line of Fair Trade products,” said Scott Robertson, partner and co-founder of Grand River. “We worked closely with their team to create an online presence with which they can expand the business according to their mission, which is to build long-term trade partnerships that are economically just and environmentally sound.”

In addition to the design and development of the new website, Grand River provides managed hosting services for Equal Exchange.

About Equal Exchange
Equal Exchange has been a pioneer and U.S. market leader in Fair Trade since 1986 and is a full service provider of organic coffee, tea, chocolate, cocoa, olive oil and other products. 100% of Equal Exchange products are fairly traded, benefiting more than 40 small farmer co-operatives in 25 countries around the world. In keeping with its Fair Trade mission Equal Exchange is a democratically governed, worker-owned co-operative, one of only a few in the US. Equal Exchange has been honored for its social entrepreneurship by Fast Company magazine, The Financial Times, WorldBlu and others. Visit

About Grand River
Grand River is an industry leading e-commerce design and development company, specializing in solutions for Fortune 500 firms, as well as mid-market retailers and multichannel companies. The firm’s core expertise is in the leading open source e-commerce platforms. Clients include many of Internet Retailer’s Top 500 firms and leading online merchants such as Gander Mountain, Zumiez, Steelcase, Pet Supplies Plus, Ford Direct and Lake Champlain Chocolates. Founded in 2007, Grand River ranks as number 334 on the Inc. 500 list of the fastest-growing private companies in America. Call 734.913.8000 or visit to learn more.

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Janita Gaulzetti
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