Superbreak Announces Launch of New Mobile Strategy

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Superbreak’s new mobile website optimizes its core product offerings to put it ahead of the game in an increasingly complex and crowded marketplace.

Superbreak Announces Launch of New Mobile Strategy

Superbreak Announces Launch of New Mobile Strategy

Short break specialist, Superbreak, has announced a new partnership with Usablenet, leader in mobile and multichannel technology, to develop a targeted mobile strategy that makes travel truly mobile for its customers. Building on the ever-increasing smartphone adoption and responding to the needs of its users, Superbreak’s new mobile strategy optimizes its core product offerings to put it ahead of the game in an increasingly complex and crowded marketplace.

As part of this phased mobile launch, Superbreak ensured that the needs of its customers were at the heart of the initial launch by prioritizing the key product areas that mattered the most to them: hotels and theatre breaks, with further products expected to be rolled out during 2013. The mobile optimized site allows users to browse and reserve Superbreak’s wide range of city breaks simply and intuitively, while extending the educated and informative approach of the brand seamlessly across platforms.

Whether customers want the fastest possible road to a known destination or want to search the lie of the land before booking, Superbreak’s mobile optimised site delivers on these expectations, which has been demonstrated by increased reservations through the mobile site.

Khalid Amin, Online Marketing Manager at Superbreak explains: “Enhancing the customer experience is always a priority. Working with Usablenet, we have been able to deliver an engaging, fast, simple and intuitive mobile website.”

“Since the site launched we have experienced a great response from users. Customers are visiting an average of 25% more pages than before we optimised the site and the percentage of mobile bookings is growing as each week goes by.”

Carin Van Vuuren, CMO, Usablenet, comments: “Mobile technology is transforming many aspects of consumers’ lives, and this includes the way they travel. Companies like Superbreak are responding to the opportunity to connect with customers and deliver a better mobile experience.

“Increased convenience, speed of access to information and optimized booking journeys are some of the most important reasons why consumers will choose Superbreak’s mobile site over other providers when searching for a special travel deal or memorable theatre experience. In a marketplace that is packed with competitors, Superbreak has shown that it’s in for the long haul.”

About Usablenet
Usablenet is a global technology leader for mobile and multi-channel customer engagement. Usablenet's powerful platform enables leading companies in all sectors to create unique experiences for their customers across multiple channels, including mobile, tablet, social and in-store kiosks. Usablenet customers include Amtrak, Delta, Expedia, FedEx, Marks and Spencer, Ritz Carlton, ShopNBC, Victoria's Secret and others. Founded in 2000, Usablenet is a private company headquartered in New York City with offices in Los Angeles, Italy and London. For more information, visit us at or on Twitter @Usablenet.

About Superbreak
With more than five million people visiting each year, millions of couples, single travellers, families and friends rely on Superbreak to book their short break. Whether it’s a Eurostar trip for a European city break, a London theatre weekend, attraction tickets for the family, or simply in need of somewhere to rest your head for the night, Superbreak has the selection you want at a price you can afford.

With 30 years of travel experience, Superbreak has a reputation for providing excellent quality and customer service. Both ATOL and ABTA bonded for peace of mind, Superbreak is a reliable brand trusted by travel agents and customers.

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