BH Cosmetics customers are extremely savvy and they want to get to their make-up products as quickly as possible. We didn’t want to build out a ‘quick-fix’ that would hurt more than it helped.
North Hollywood, California (PRWEB) April 25, 2013
BH Cosmetics has just launched its new website search function making shopping a breeze. A global beauty brand known for affordable, high-quality makeup including face products and a range of exciting eyeshadow palette options, BH Cosmetics wanted to be sure this essential feature was ready – effective, intuitive, and perfect for the needs of its customers.
CEO Fred Sadovskiy explained the importance of the search bar and its purpose: “BH Cosmetics customers are extremely savvy and they want to get to their make-up products as quickly as possible. We didn’t want to build out a ‘quick-fix’ that would hurt more than it helped.”
The result of its effort is a new search feature that enables customers to locate their favorite BH cosmetics quickly without needing to click and scroll through every page and category. The advanced search tool learns customers’ habits and dynamically filters relevant products to meet their needs. Auto-fill and drop-down suggestions speed the process and make identifying the right product even more intuitive. Now, when customers visit the site, they can immediately use a simple search bar to begin their shopping experience.
The search tool itself offers a range of predictive suggestions as soon as customers start typing. Typos and spelling errors prompt the related-suggestions tool which in turn allows customers to find their intended product without coming across a “zero results” page. This seems to be a small upgrade, but its impact on customers’ shopping experience should be huge.
The BH Cosmetics website is more than just a shopping portal. Although it is one of the best ways for consumers across the globe to order their makeup, the website also provides an active blog and a beauty news section, providing the latest tips, makeup tutorials and reviews on trending techniques and styles.
The new search capability is a welcome addition for BH Cosmetics loyal fans, as well as new customers. Such features will be sure to keep these customers happy and coming back for more of the best eyeshadow palettes, lip glosses, and face makeup.
About BH Cosmetics
BH Cosmetics offers an extensive line of world-famous makeup and cosmetics, known for brilliant pigmenting and riveting color palettes. It boasts high-quality ingredients that make its eye, lip, and face products last all day with high-pigmentation. To learn more about the BH Cosmetics line, visit http://www.bhcosmetics.com.