Seattle, WA (PRWEB) April 23, 2013
Archer has again added customer-requested functionality to its integrated messaging platform by integrating a comprehensive Push Notification Service for iOS and Android mobile apps. Customers can now create integrated push, MMS, and SMS messaging campaigns using Archer’s award-winning messaging platform.
The Push Notification Service supports all types of push messaging, including delivery of news alerts, tickets, coupons, promotions, and other user-relevant content via a mobile app. Customers can send alerts to users wherever and whenever the information is needed, without the need to build separate campaigns.
With the addition of this capability, Archer’s platform will create single campaigns that optimize user experience in real time. As a campaign runs, the platform will determine the right message to send based on the user’s device capabilities: If the device is a smartphone with the relevant app installed, the platform will deliver a push message; if the device is MMS enabled and does not have the relevant app installed, the platform will deliver an MMS message; and if the device is not MMS enabled and does not have the app installed, the platform will deliver an SMS message.
“Adding the Push Notification Service with dynamic message optimization is in direct response to our customers’ request, uniquely positions us to provide the best user experience in a complex messaging environment, and reflects our ongoing commitment to provide the most effective messaging solutions through continued technology investment,” said Matt Harris, Archer’s CEO.
For more information, please contact Archer at sales(at)archermobile(dot)com or (206) 467-5343.
About Archer USA Inc.
Archer has launched tens of thousands of global initiatives for Fortune 500 companies, brands, retailers, agencies, and public institutions. Archer offers unique high performance MMS capabilities along with SMS, Mobile Web, Mobile Social Integration, International Services, Carrier Products, and a broad range of vertical specific solutions. The combination of expertise and leading-edge mobile technology has created a global leader with unmatched scale, reach, and capabilities. For more information about Archer, please visit http://www.archermobile.com.