Through this partnership, we are excited to help Life Time Run members reach their next level safely and properly. – Craig Bradley, VP Sales – Fitness Facilities & Specialty Market at
Pivotal 5, which owns the Rejuvenation brand.
Chicago, IL (PRWEB) April 24, 2013
Rejuvenation, the category leader in sports therapy, has been named the official Sports Therapy Product of Life Time Run, the premiere running organization of Life Time – The Healthy Way of Life Company (NYSE: LTM). Through the relationship, Rejuvenation will offer Life Time Run members, at more than 100 Life Time destinations nationwide, a range of products that support their goals, including: foam rollers, muscle therapy bars, stability balls and resistance bands. Rejuvenation will also work with Life Time Run Coordinators across the country to provide quarterly seminars to Life Time Run members on recovery techniques.
“Our mission is to provide runners an unparalleled run club experience while helping them achieve their athlete inspirations and fitness goals,” said Duane Birchem, director of Life Time Run at Life Time Fitness. “Our partnership with Rejuvenation complements Life Time’s commitment to best-in-class programming.”
Rejuvenation products feature a variety of range of motion, strength training, balance and stability, and muscle therapy products that were designed by experts to help athletes prevent injury, perform better and recover faster by:
- Strengthening and boosting muscle endurance
- Improving flexibility and range of motion
- Reducing muscle soreness, pain and stiffness
- Regenerating before and after sport
“Reaching the next level for every athlete includes injury prevention and recovery phases,” states Craig Bradley, VP Sales – Fitness Facilities & Specialty Market at Pivotal 5, which owns the Rejuvenation brand. “Through this partnership, we are excited to help Life Time Run members reach their next level safely and properly.”
About Rejuvenation | Prevent + Perform + Recover
Rejuvenation | Prevent + Perform + Recover, located in Chicago, IL since 2009, is the category leader in sports therapy. Rejuvenation is a division of Pivotal 5, Inc., an industry leader and trendsetter in wellness and handheld fitness products. They have built a talented, competitive infrastructure focusing on innovative brand/product development, direct to consumer product supply and retail distribution. Pivotal 5 owns national brands Rejuvenation | Prevent + Perform + Recover, Natural Fitness and Kettleworx while licensing other well-respected fitness brands. More information is available at Pivotal5.com.